CN102541893A - Keyword analysis method and keyword analysis device - Google Patents
Keyword analysis method and keyword analysis device Download PDFInfo
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Abstract
The invention discloses a keyword analysis method and a keyword analysis device, which belong to the field of internets. The method includes the steps: receiving keywords selected by a user and effective regions and analysis indexes of the keywords, wherein the analysis indexes of the keywords at least include one of click number, show number, click rate, converse rate, offer and average click consumption; and inquiring corresponding values of the analysis indexes of the keywords in a pre-stored index database according to the keywords selected by the user and the effective regions of the keywords, and showing inquiring results serving as analysis results to the user. The corresponding values of the analysis indexes are showed to the user by taking the keywords as dimensionality, and analysis of the keywords is quantized, so that pertinence of keyword analysis can be improved, a position of the user and quantized difference among the user and other users are defined beneficially, and further more direct and more objective reference opinions can be provided for the user in keyword selection.
Description
Technical field
The present invention relates to internet arena, particularly a kind of key word analysis method and device.
Background technology
Along with Internet fast development, the application of search engine more and more widely.Not only can be applied to the retrieval of academic content, can also be applied to advertisement putting, for example, when the user utilized search engine to carry out keyword retrieval, the ad content relevant with this keyword can appear in the result for retrieval page.Because this series advertisements is when the retrieval of particular keywords; Just appear in the result of page searching; Thereby have very high specific aim, can be used as the higher network promotion mode of a kind of cost performance, to this; The user selects suitable keyword to carry out advertisement putting for ease, and various key word analysis instruments arise at the historic moment.
Different key word analysis instruments provides the help information of different angles to the user; Existing key word analysis instrument is when carrying out key word analysis; Through with the industry be dimension its selection is provided to the user keyword in the residing ranking of specific industry, provide it to make an investment in the competitive edge relevant information in the industry with this to the user.
Because based on the advertisement of keyword is to take the keyword as the purchase of bidding of benchmark granularity; Thereby be that the existing key word analysis instrument of dimension can not directly embody the performance of each keyword in its rival that the user bids with the industry, the specific aim that causes analyzing is not high.
Summary of the invention
In order to improve the specific aim of key word analysis, thereby provide more directly for the user selects keyword, more objective advisory opinion, the embodiment of the invention provides a kind of key word analysis method and device.Said technical scheme is following:
On the one hand, a kind of key word analysis method is provided, said method comprises:
Receive keyword that the user selects, region that said keyword comes into force and the analysis indexes of said keyword, the analysis indexes of said keyword comprises number of clicks at least, represents number of times, a kind of in clicking and consuming of clicking rate, conversion ratio, bid and average;
The corresponding value of analysis indexes of region said keyword of inquiry in the achievement data storehouse of storage in advance that keyword of selecting according to said user and said keyword come into force, and Query Result represented to said user as analysis result.
Further, before the corresponding value of the analysis indexes of region said keyword of inquiry in the achievement data storehouse of storage in advance that said keyword of selecting according to said user and said keyword come into force, also comprise:
The value corresponding according to the analysis indexes of each keyword of log statistic;
The corresponding value of analysis indexes of each keyword of region storage that comes into force according to keyword and keyword obtains the achievement data storehouse.
Preferably, the corresponding value of analysis indexes of each keyword is stored in said region of coming into force according to keyword and keyword, obtains also comprising after the achievement data storehouse:
Regularly upgrade the data in the said achievement data storehouse according to predetermined period.
Wherein, the value that the analysis indexes of said keyword is corresponding is specially the currency under the analysis indexes of said keyword corresponding mxm., mean value and the said user account;
Correspondingly, said Query Result is represented to said user as analysis result, specifically comprises:
Currency under mxm., mean value and the said user account that the analysis indexes of said keyword is corresponding proportionally represents to said user.
Preferably, the currency under corresponding mxm., mean value and the said user account of said analysis indexes with said keyword proportionally represents to after the said user, also comprises:
Mxm. that the analysis indexes of said keyword is corresponding and the difference between the currency under the said user account represent to said user.
Particularly, the analysis indexes of said keyword is when representing number of times, and the said mxm. that represents number of times is for triggering the corresponding retrieval number of times sum of each retrieval string of said keyword and showing advertisements.
On the other hand, a kind of key word analysis device is provided also, said device comprises:
Receiver module; Be used to receive keyword that the user selects, region that said keyword comes into force and the analysis indexes of said keyword, the analysis indexes of said keyword comprises number of clicks at least, represents number of times, a kind of in clicking and consuming of clicking rate, conversion ratio, bid and average;
Enquiry module, the region that keyword that the said user who is used for receiving according to said receiver module selects and said keyword come into force is in the corresponding value of analysis indexes of the said keyword of the achievement data storehouse of storage in advance inquiry;
Represent module, the Query Result that is used for said enquiry module is obtained represents to said user as analysis result.
Further, said device also comprises:
Statistical module is used for the value corresponding according to the analysis indexes of each keyword of log statistic;
Memory module is used for storing according to the region that keyword and keyword come into force the corresponding value of analysis indexes of each keyword of said statistical module counts, obtains the achievement data storehouse.
Preferably, said device also comprises:
Update module is used for regularly upgrading according to predetermined period the data in the achievement data storehouse of said memory module storage.
Wherein, the said module that represents, the currency that specifically is used under mxm., mean value and the said user account that the analysis indexes of said keyword is corresponding proportionally represents to said user.
Preferably, the said module that represents also is used for mxm. that the analysis indexes of said keyword is corresponding and the difference between the currency under the said user account and represents to said user.
The beneficial effect of the technical scheme that the embodiment of the invention provides is:
Through being dimension with the keyword, represent to the user and comprise number of clicks, represent number of times, clicking rate, conversion ratio, bid and average click to consume etc. and analyze the corresponding value of index, the analysis of keyword is quantized, thereby can improves the specific aim of key word analysis; In addition; Mxm. that analysis indexes through representing from keyword to the user is corresponding and the difference between the currency under user's account; Can help clear and definite self the residing position of user and with other users between quantitative differences, and then provide more directly for the user selects keyword, more objective advisory opinion.
Description of drawings
In order to be illustrated more clearly in the technical scheme in the embodiment of the invention; The accompanying drawing of required use is done to introduce simply in will describing embodiment below; Obviously, the accompanying drawing in describing below only is some embodiments of the present invention, for those of ordinary skills; Under the prerequisite of not paying creative work, can also obtain other accompanying drawing according to these accompanying drawings.
Fig. 1 is the key word analysis method flow diagram that the embodiment of the invention one provides;
Fig. 2 is the key word analysis method flow diagram that the embodiment of the invention two provides;
Fig. 3 is the displaying synoptic diagram of the analysis indexes that provides of the embodiment of the invention two;
Fig. 4 is the key word analysis apparatus structure synoptic diagram that the embodiment of the invention three provides;
Fig. 5 is the another kind of key word analysis apparatus structure synoptic diagram that the embodiment of the invention three provides;
Fig. 6 is another key word analysis apparatus structure synoptic diagram that the embodiment of the invention three provides.
Embodiment
For making the object of the invention, technical scheme and advantage clearer, will combine accompanying drawing that embodiment of the present invention is done to describe in detail further below.
Embodiment one
Referring to Fig. 1, present embodiment provides a kind of key word analysis method, and this method flow is specific as follows:
101: receive keyword that the user selects, region that keyword comes into force and the analysis indexes of keyword, the analysis indexes of this keyword comprises number of clicks at least, represents number of times, a kind of in clicking and consuming of clicking rate, conversion ratio, bid and average;
102: the corresponding value of analysis indexes of region searching keyword in the achievement data storehouse of storage in advance that keyword of selecting according to the user and keyword come into force, and Query Result represented to the user as analysis result.
Further, before the corresponding value of the analysis indexes of region searching keyword in the achievement data storehouse of storage in advance that keyword of selecting according to the user and keyword come into force, also comprise:
The value corresponding according to the analysis indexes of each keyword of log statistic;
The corresponding value of analysis indexes of each keyword of region storage that comes into force according to keyword and keyword obtains the achievement data storehouse.
Preferably, the corresponding value of analysis indexes of each keyword of region storage that comes into force according to keyword and keyword obtains also comprising after the achievement data storehouse:
Regularly upgrade the data in the achievement data storehouse according to predetermined period.
Wherein, the pairing value of the analysis indexes of keyword is specially the currency under the analysis indexes of keyword corresponding mxm., mean value and the user account;
Correspondingly, Query Result is represented to the user as analysis result, specifically comprises:
Currency under mxm., mean value and the user account that the analysis indexes of keyword is corresponding proportionally represents to the user.
Preferably, the currency under mxm., mean value and the user account that the analysis indexes of keyword is corresponding proportionally represents to after the user, also comprises:
Mxm. that the analysis indexes of keyword is corresponding and the difference between the currency under the user account represent to the user.
Particularly, the analysis indexes of keyword is when representing number of times, and the mxm. that represents number of times is for triggering the corresponding retrieval number of times sum of each retrieval string of keyword and showing advertisements.
The method that present embodiment provides; Through being dimension with the keyword; Represent to the user and to comprise number of clicks, represent number of times, clicking rate, conversion ratio, bid and average click to consume etc. and analyze the corresponding value of index, the analysis of keyword is quantized, thereby can improves the specific aim of key word analysis; In addition; Mxm. that analysis indexes through representing from keyword to the user is corresponding and the difference between the currency under user's account; Can help clear and definite self the residing position of user and with other users between quantitative differences, and then provide more directly for the user selects keyword, more objective advisory opinion.
Embodiment two
Present embodiment provides a kind of key word analysis method, and this method has more key word analysis targetedly through being dimension with the keyword for the user provides, thereby provides more directly for the user selects keyword, more objective advisory opinion.Referring to Fig. 2, the method flow that present embodiment provides is specific as follows:
201: the value corresponding according to the analysis indexes of each keyword of log statistic, and, obtain the achievement data storehouse according to the corresponding value of analysis indexes that each keyword is stored in the region that keyword and keyword come into force;
Particularly; Present embodiment does not limit the concrete analysis index of keyword; In order to embody more intuitively with the keyword is the quantized data of the AdWords of benchmark granularity; In the method that present embodiment provides, the analysis indexes of keyword includes but not limited to number of clicks, represents number of times, clicking rate, conversion ratio, bid and average the click consume.
Below, be " fresh flower " with keyword, corresponding AdWords A is an example, and each analysis indexes of keyword is carried out detailed explanation.
1) number of clicks: for search key and when advertisement appears in search interface, the number of times that this advertisement is clicked;
For example, when search key " fresh flower ", and after advertisement A appearred in its search interface, this advertisement A had been clicked 10 times, and then the value of number of clicks is 10 here.
2) represent number of times: obtain the number of times represent at search interface for advertisement;
For example, during search key " fresh flower ", the number of times of showing advertisements A is 50 on its search interface, and the value that then represents number of times here is 50.
3) clicking rate: be the number percent of ad click number of times and showing advertisement number of times;
For example, above-mentioned 1) number of times that represents of advertisement A is 50 the number of clicks of advertisement A is 10 in, above-mentioned 2), then the clicking rate=10/50=0.2=20% here.
4) conversion ratio: be the number percent of advertisement conversion number of times and ad click number of times, advertisement conversion number of times is stood for the advertiser pushes net and is gone up the number of times of the calling party conversion behavior that takes place; Wherein, the number of times of conversion behavior includes but not limited to number of times such as purchase, registration, web page browsing or message;
For example; The number of times that advertisement A is clicked is 100; When each user click advertisement A get into this advertisement A promote mainly the website time, the user promotes mainly on the website at this and registers, the number of times of purchase or behaviors such as web page browsing or message is 50, then the conversion ratio=50/100=0.5=50% here.
5) bid: for being directed against ad click each time, the user is the expense that corresponding keyword is paid;
To this analysis indexes, because ad click each time, the expense that different users pays for its advertisement is different, thereby to ad click each time, for different users, bid is also with regard to difference.For example, when user 1 bought keyword " fresh flower ", the every expense of once being paid by click of user 1 advertisement A was x; And user 2 is when buying keywords " fresh flower ", and user 2 advertisement B is every, and to be clicked the expense of once being paid be y.
6) the average click consumes: be the arithmetic mean of actual advertisement single clicking cost in the Preset Time section.
Wherein, actual advertisement single clicking cost needs not be equal to user's best bid, and this value is relevant with the best bid of the quality of advertisement and next bar advertisement, and present embodiment is not done concrete qualification to this.In addition, the Preset Time section can be one day, also can be week or the like, and present embodiment does not limit the concrete size of Preset Time section equally.
Each analysis indexes in conjunction with the top keyword of introducing; According to the corresponding value of the analysis indexes of each keyword of log statistic the time, the value that the analysis indexes of keyword is corresponding is specially the currency under the analysis indexes of keyword corresponding mxm., mean value and the user account.
For example, to keyword " fresh flower ", be that number of clicks is an example with the analysis indexes; All select to have bought this keyword if go out user 1, user 2 and user 3 according to log statistic; And user 1 advertisement is 10 to the number of clicks of this keyword, and user 2 advertisement is 20 to the number of clicks of this keyword, and user 3 advertisement is 30 to the number of clicks of this keyword; Then the corresponding mxm. of the number of clicks of this keyword is 30; Mean value is 20, is user 1 if carry out the user of key word analysis, and then the currency under user 1 account is 10.
To analysis indexes is the situation that represents number of times; Because in retrieving; Be not to import after the particular keywords at every turn, just can retrieve the content corresponding, in most cases with this particular keywords; Import after the retrieval string relevant, can retrieve the content corresponding equally with this particular keywords with this particular keywords.That is to say; In retrieving, be not after the input keyword, just can represent the advertisement relevant with this keyword; When importing the retrieval string relevant with this keyword; Can represent the advertisement relevant with this keyword equally, to this, the mxm. that represents number of times is for triggering the corresponding retrieval number of times sum of each retrieval string of keyword and showing advertisements.For example, the retrieval string that triggers keyword " Beijing " and showing advertisements can be keyword " Beijing " itself, also can be " capital "; Can also be " 2008 Olympic Games host city ", wherein, be retrieved 10 times with retrieval string " Beijing "; Retrieval string " capital " has been retrieved 8 times, and retrieval string " 2008 Olympic Games host city " has been retrieved and has been example 22 times, then when each retrieval string is retrieved; Can represent and the relevant advertisement of keyword " Beijing "; Therefore, analysis indexes is when representing number of times, and this mxm. that represents number of times is 10+8+22=40.
Need to prove; Why present embodiment adopts the corresponding retrieval number of times sum of each retrieval string that triggers keyword and showing advertisements to calculate the mxm. that represents number of times; Rather than adopt keyword directly to calculate as the retrieval string; Be that relevant with this keyword in addition retrieval string triggers this keyword and showing advertisements because aforesaid except particular keywords; Why also not adopting corresponding the representing of the keyword mxm. that number of times represents number of times to calculate, is because representing number of times and rolled off the production line in advance by the influence of user self budget of this keyword causes less than the desirable number of times that represents; Or because bid is not high; Cause less than the desirable number of times that represents; Therefore; For fear of because the influence of other factors such as user account causes representing the less problem of number of times, adopted the at the appointed time interior corresponding retrieval number of times sum of each retrieval string that triggers this keyword and showing advertisements here as the highest number of times that represents.Present embodiment does not limit fixed time here, for example, can be one day, week or the like.
In addition, because the chance of all showing advertisements will be given the advertisement of different user, thereby for same keyword; The number of times that each user's advertisement is represented is different, and the mean value that represents number of times is each user's of corresponding same keyword the arithmetic mean or the median of showing advertisement number of times, for example; For same keyword, user 1 advertisement has been represented 10 times, and user 2 advertisement has been represented 15 times; User 3 advertisement has been represented 5 times, and the mean value that then represents number of times is 10.Wherein, the number of times that each user's advertisement is represented can be by the quality and the bid decision of this advertisement, and present embodiment is not done concrete qualification to this.
For other keyword or other analysis indexes, its mxm., mean value and the value under user account all can be calculated according to the account form of above-mentioned keyword " fresh flower " successively, give unnecessary details no longer one by one here.After the corresponding value of the analysis indexes that calculates each keyword; Carry out the speed of key word analysis in order to improve flow; The value that the analysis indexes of each keyword that the method that present embodiment provides will calculate is corresponding is stored, but concrete storage mode is not limited here.Consider the region of advertisement putting; The region that present embodiment is thrown in AdWords is referred to as the region that this keyword comes into force, for the input region of clear and definite each AdWords, except according to the corresponding value of the analysis indexes of each keyword of keyword storage; Present embodiment also will be distinguished the corresponding value of analysis indexes of storage keyword according to the region; Thereby obtain the achievement data storehouse, about content in the achievement data storehouse and form, present embodiment is not done concrete qualification.To have stored keyword " fresh flower " in the achievement data storehouse, analysis indexes is that number of clicks is an example with representing number of times, and then content is an example shown in the content in this achievement data storehouse and form following face table 1 and the table 2:
Table 1
Table 2
In the table 1, stored the currency of the corresponding different analysis indexes of each user according to different user account and advertisement ID (sign), table 2 item has been stored the mxm. and the mean value of each analysis indexes according to keyword and region.Preferably; Obtain after the achievement data storehouse; For the data in the achievement data storehouse are had more with reference to property, the method support that present embodiment provides is regularly upgraded the data in the achievement data storehouse according to predetermined period, and present embodiment does not limit the predetermined period of upgrading the achievement data storehouse here.For example; Can predetermined period be set at one day; Then every day the value corresponding according to the analysis indexes of each keyword of log statistic, and the value of the analysis indexes correspondence of each keyword of region storage that comes into force according to keyword and keyword, the achievement data storehouse after obtaining upgrading.
202: the keyword that the reception user selects, the region that keyword comes into force and the analysis indexes of keyword;
To this step, the user selects for ease, can for the user selection interface be provided according to the content in the achievement data storehouse, on this selection interface, selects the region that keyword, keyword come into force and the analysis indexes of keyword by the user.Wherein, the keyword that the user selects can be for a plurality of, and the analysis indexes of the keyword of selection also can be for a plurality of, and present embodiment is not done concrete qualification to this.For example, after the user selects keyword " fresh flower ", can select number of clicks simultaneously and represent two analysis indexes of number of times, certainly, can also select other analysis indexes, present embodiment does not limit the keyword of user's selection and the number of analysis indexes.
203: the corresponding value of analysis indexes of region searching keyword in the achievement data storehouse of storage in advance that keyword of selecting according to the user and keyword come into force, and Query Result represented to the user as analysis result.
Particularly; The value that the analysis indexes of keyword is corresponding is the currency under the analysis indexes of this keyword corresponding mxm., mean value and the user's account, and present embodiment does not limit the mode that represents the currency under analysis indexes corresponding mxm., mean value and the user account.In order to represent analysis result to the user more intuitively, make things convenient for the user to check, the method that present embodiment provides proportionally represents the currency under mxm., mean value and the user account of the analysis indexes correspondence of keyword to the user.During concrete the realization, can show according to the mode of progress bar.
Content in the achievement data storehouse shown in the associative list 1; With the keyword " fresh flower " of user's 1 selection, the region that this keyword comes into force is that " Beijing ", analysis indexes are that number of clicks is an example; Be 30 then through inquiring about the currency that above-mentioned table 1 can draw this user's 1 number of clicks; Through inquiring about the mxm. that above-mentioned table 2 can draw this analysis indexes is 300, and mean value is 210.The mode that represents index with the mode of progress bar is as shown in Figure 3.Through the progress bar among Fig. 3, the user can very clearly judge self residing position, thereby helps the customer analysis keyword.
Preferably; The performance that represents to user self keyword; The method that present embodiment provides also supports mxm. that the analysis indexes of keyword is corresponding and the difference between the currency under the user account to represent to the user; Promptly the chance data than the mxm. loss are provided, thereby help the user, the gap of the mxm. that the performance of user's self keyword is corresponding with the analysis indexes of this keyword clearly to particular keywords to the user.The keyword of still selecting with user 1 " fresh flower ", the region that this keyword comes into force are that " Beijing ", analysis indexes are that number of clicks is an example, and the difference between the currency 30 under its corresponding mxm. 300 and the user account is 270.In view of the above; The user can be well understood to self and other users' gap very much; Gap between the residing position of user and other users is quantized, thereby effectively help, for example for the user selects keyword to provide more directly; Through representing the bid index, distribute service is provided for the user adjusts AdWords budget and keyword consumption.
Need to prove, more than all be that number of clicks is that example specifies with the analysis indexes, when analysis indexes is that clicking rate, conversion ratio, bid or average clicked when consuming, principle is similar, gives unnecessary details no longer one by one here.In addition, the method that present embodiment provides is thrown in application scenarios except being applied to AdWords, can also be generalized to other oriented approach of Internet advertising; URL (Universal ResourceLocator for example; URL) orientation, the website is directed, and the region is directed or the like.For example, when being generalized to the website orientation, the method that present embodiment provides can be that the user improves the competition situation in this website.In addition, the method that present embodiment provides can also be generalized to the tolerance of other any type of advertising results, and such as crowd's coverage rate of advertisement, advertisement is to exposure frequency of each audient or the like, and present embodiment does not limit concrete application scenarios.
The method that present embodiment provides; Through being dimension with the keyword; Represent to the user and to comprise number of clicks, represent number of times, clicking rate, conversion ratio, bid and average click to consume etc. and analyze the corresponding value of index, the analysis of keyword is quantized, thereby can improves the specific aim of key word analysis; In addition; Mxm. that analysis indexes through representing from keyword to the user is corresponding and the difference between the currency under user's account; Can help clear and definite self the residing position of user and with other users between quantitative differences, and then provide more directly for the user selects keyword, more objective advisory opinion.
Embodiment three
Referring to Fig. 4, present embodiment provides a kind of key word analysis device, and this device comprises:
Represent module 403, be used for the Query Result that enquiry module 402 obtains is represented to the user as analysis result.
Further, referring to Fig. 5, this device also comprises:
Preferably, referring to Fig. 6, this device also comprises:
Particularly, represent module 403, the currency that specifically is used under mxm., mean value and the user account that the analysis indexes of keyword is corresponding proportionally represents to the user.
Preferably, represent module 403, also be used for mxm. that the analysis indexes of keyword is corresponding and the difference between the currency under the user account and represent to the user.
In sum; The device that present embodiment provides; Through being dimension with the keyword; Represent to the user and to comprise number of clicks, represent number of times, clicking rate, conversion ratio, bid and average click to consume etc. and analyze the corresponding value of index, the analysis of keyword is quantized, thereby can improves the specific aim of key word analysis; In addition; Mxm. that analysis indexes through representing from keyword to the user is corresponding and the difference between the currency under user's account; Can help clear and definite self the residing position of user and with other users between quantitative differences, and then provide more directly for the user selects keyword, more objective advisory opinion.
Need to prove: the key word analysis device that the foregoing description provides is when carrying out key word analysis; Only the division with above-mentioned each functional module is illustrated; In the practical application; Can as required above-mentioned functions be distributed by the different functional completion, the inner structure that is about to device is divided into different functional, to accomplish all or part of function of above description.In addition, key word analysis device that the foregoing description provides and key word analysis method embodiment belong to same design, and its concrete implementation procedure sees method embodiment for details, repeats no more here.
The invention described above embodiment sequence number is not represented the quality of embodiment just to description.
All or part of step in the embodiment of the invention can utilize software to realize that corresponding software programs can be stored in the storage medium that can read, like CD or hard disk etc.
The above is merely preferred embodiment of the present invention, and is in order to restriction the present invention, not all within spirit of the present invention and principle, any modification of being done, is equal to replacement, improvement etc., all should be included within protection scope of the present invention.
Claims (11)
1. a key word analysis method is characterized in that, said method comprises:
Receive keyword that the user selects, region that said keyword comes into force and the analysis indexes of said keyword, the analysis indexes of said keyword comprises number of clicks at least, represents number of times, a kind of in clicking and consuming of clicking rate, conversion ratio, bid and average;
The corresponding value of analysis indexes of region said keyword of inquiry in the achievement data storehouse of storage in advance that keyword of selecting according to said user and said keyword come into force, and Query Result represented to said user as analysis result.
2. method according to claim 1 is characterized in that, before the corresponding value of the analysis indexes of region said keyword of inquiry in the achievement data storehouse of storage in advance that said keyword of selecting according to said user and said keyword come into force, also comprises:
The value corresponding according to the analysis indexes of each keyword of log statistic;
The corresponding value of analysis indexes of each keyword of region storage that comes into force according to keyword and keyword obtains the achievement data storehouse.
3. method according to claim 2 is characterized in that, the corresponding value of analysis indexes of each keyword is stored in said region of coming into force according to keyword and keyword, obtains also comprising after the achievement data storehouse:
Regularly upgrade the data in the said achievement data storehouse according to predetermined period.
4. method according to claim 1 and 2 is characterized in that, the value that the analysis indexes of said keyword is corresponding is specially the currency under the analysis indexes of said keyword corresponding mxm., mean value and the said user account;
Said Query Result is represented to said user as analysis result, specifically comprises:
Currency under mxm., mean value and the said user account that the analysis indexes of said keyword is corresponding proportionally represents to said user.
5. method according to claim 4 is characterized in that, the currency under corresponding mxm., mean value and the said user account of said analysis indexes with said keyword proportionally represents to after the said user, also comprises:
Mxm. that the analysis indexes of said keyword is corresponding and the difference between the currency under the said user account represent to said user.
6. method according to claim 4 is characterized in that, the analysis indexes of said keyword is when representing number of times, and the said mxm. that represents number of times is for triggering the corresponding retrieval number of times sum of each retrieval string of said keyword and showing advertisements.
7. a key word analysis device is characterized in that, said device comprises:
Receiver module; Be used to receive keyword that the user selects, region that said keyword comes into force and the analysis indexes of said keyword, the analysis indexes of said keyword comprises number of clicks at least, represents number of times, a kind of in clicking and consuming of clicking rate, conversion ratio, bid and average;
Enquiry module, the region that keyword that the said user who is used for receiving according to said receiver module selects and said keyword come into force is in the corresponding value of analysis indexes of the said keyword of the achievement data storehouse of storage in advance inquiry;
Represent module, the Query Result that is used for said enquiry module is obtained represents to said user as analysis result.
8. device according to claim 7 is characterized in that, said device also comprises:
Statistical module is used for the value corresponding according to the analysis indexes of each keyword of log statistic;
Memory module is used for storing according to the region that keyword and keyword come into force the corresponding value of analysis indexes of each keyword of said statistical module counts, obtains the achievement data storehouse.
9. device according to claim 8 is characterized in that, said device also comprises:
Update module is used for regularly upgrading according to predetermined period the data in the achievement data storehouse of said memory module storage.
10. according to claim 7 or 8 described devices, it is characterized in that, the said module that represents, the currency that specifically is used under mxm., mean value and the said user account that the analysis indexes of said keyword is corresponding proportionally represents to said user.
11. device according to claim 10 is characterized in that, the said module that represents also is used for mxm. that the analysis indexes of said keyword is corresponding and the difference between the currency under the said user account and represents to said user.
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| CN103646342A (en) * | 2013-12-18 | 2014-03-19 | 北京博雅立方科技有限公司 | Search engine consumption data and return data registration method and platform |
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