CN102497595A - Method and device for carrying out advertisement publishing in fixed terminal - Google Patents
Method and device for carrying out advertisement publishing in fixed terminal Download PDFInfo
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- CN102497595A CN102497595A CN2011104007491A CN201110400749A CN102497595A CN 102497595 A CN102497595 A CN 102497595A CN 2011104007491 A CN2011104007491 A CN 2011104007491A CN 201110400749 A CN201110400749 A CN 201110400749A CN 102497595 A CN102497595 A CN 102497595A
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Abstract
The embodiment of the invention discloses a method and a device for carrying out advertisement publishing in a fixed terminal. Through the application of the technical scheme of the invention, the fixed terminal identifies an idle area existing in the playing process of a video file, when the fixed terminal plays the video file, advertisements are published in the identified idle area, therefore, on the basis that users can normally watch the video file, the idle area in a display area of the fixed terminal is fully utilized to carry out advertisement publishing; on one hand, the efficiency and frequency of advertisement publishing are improved; on the other hand, the normal video watching of users is not influenced, so that a new advertising mode is created for fields such as video type client software, Internet video sharing/VOD (video on demand)/ live broadcast platforms and video terminal advisement players, and more effective advertisement publishing is realized under the premise that user experience is not affected.
Description
Technical field
The present invention relates to communication technical field, advertisement delivery method and equipment in particularly a kind of fixed terminal.
Background technology
Advertisement is for certain specific needs, through the medium of a definite form, openly transmits the publicity measures of information widely to the public.
Advertisement has the branch of broad sense and narrow sense, and the broad sense advertisement comprises non-economy advertisement and economic advertisement.The non-economy advertisement refers to not to be the advertisement of purpose with the profit, symmetrical effect advertisement again, and like administrative department of government, social cause unit and even individual's various bulletins, notice, statement etc., main purpose is to promote; The narrow sense advertisement only refers to economic advertisement; Claim commercial advertisement again; Be meant with the profit to be the advertisement of purpose; The normally important means of communicate information between commodity producers, operator and the consumer, or enterprise dominates the market, promotes the sale of products, the important form of utility service, and main purpose is to enlarge economic benefit.
And along with the development of business activity; Economic advertisement has become the means that can not obtain that modern businessman carries out product promotion; And the demand of the universal and stress-relieving activity of Internet service; People were increased substantially through the time that various playback equipments carry out video appreciation, and therefore, a such field also becomes the new key area that economic advertisement is paid close attention to.
Comprise at existing implementation at video ads:
(1) utilizes buffer time, playing advertisements video or picture in the stand-by period of streaming media video buffering.
(2) utilize time out, in the time of user's time-out or finishes, playing advertisements video or picture.
(3) page is introduced in utilization, placing advertisement information on the player page or in the video web page area (visible under the non-full screen state).
(4) video itself is exactly advertisement, and promptly video itself is exactly direct or indirect advertising message Focus, soft advertising film
And for above-mentioned various video ads, the mode that its concrete ad playing zone often adopts FX to play, promptly with the fixedly rectangular area of moving in the application page, the playing advertisements of rolling therein picture.
In realizing process of the present invention, the inventor finds that there is following problem at least in prior art:
For existing video ads distribution scheme, it can only just can carry out the advertisement insertion under special scenes, thereby, cause in the reproduction time that in video display process, accounts for main proportion and can not carry out ad distribution, wasted valuable ad distribution space.
On the other hand, the ad distribution mode of fixed position can not guarantee and the cooperating of video playback picture, and may cause picture and interference such as block, thereby the normal video that influences the user watched process.
Summary of the invention
The present invention provides advertisement delivery method and the equipment in a kind of fixed terminal, and is low according to existing ad distribution efficient in the existing video ads distribution scheme in order to solve, and user's normal video operation is impacted, and reduces the problem of user experience.
For achieving the above object, one aspect of the present invention provides the advertisement delivery method in a kind of fixed terminal, and said method may further comprise the steps at least:
Fixed terminal identification video file is existing idle zone when playing;
When said fixed terminal was play said video file, said fixed terminal is releasing advertisements in the idle zone that is recognized.
Preferably, said fixed terminal identification video file is existing idle zone when playing, and specifically comprises:
Said fixed terminal matees the resolution of the resolution of the said video file employed player when playing said video file; Unappropriated player display space when said video file is carried out normal play in said player is as said video file existing idle zone when playing; And/or,
Said fixed terminal carries out pixel color identification in a plurality of video unit frames of said video file, the color region that will meet respective rule is as said video file existing idle zone when playing; And/or,
The idle area information that said fixed terminal is entrained according to received video file is confirmed said video file existing idle zone when playing, and wherein, said idle area information is confirmed by the provider of said video file.
Preferably, said fixed terminal identification video file after the existing idle zone, also comprises when playing:
If recognizing said video file, said fixed terminal when playing, has a plurality of idle zones; Said fixed terminal merges processing with a plurality of idle zone that is recognized; Obtain the idle zone after the merging; And when said video file is play, the idle zone after the said merging is placed a side of the broadcasting pictures of said video file.
Preferably, when said fixed terminal was play said video file, said fixed terminal is releasing advertisements in the idle zone that is recognized, and specifically comprises:
Said fixed terminal is through the advertising message of network issue, or the advertising message of the local storage of said fixed terminal, or with the advertising message that said video file receives, obtains the advertisement that needs issue, and in the idle zone that is recognized, issue;
Wherein, said fixed terminal upgrades the advertisement of in the idle zone that is recognized, issuing according to preset ad playing rule.
Preferably, when said fixed terminal was play said video file, said fixed terminal is releasing advertisements in the idle zone that is recognized, and specifically comprises:
Current video playback information and/or the user state information of said fixed terminal identification issued the advertisement that is complementary with current video playback information and/or user state information in the idle zone that is recognized.
Preferably, when said fixed terminal was play said video file, said fixed terminal is releasing advertisements in the idle zone that is recognized, and also comprises:
When said fixed terminal was play said video file, said fixed terminal was issued other public informations, news information or other and the pairing user-dependent personalized service information of said fixed terminal in the idle zone that is recognized;
Wherein, said fixed terminal is through the network information releasing, or the local canned data of said television equipment, or with the information that said video file receives, obtains the corresponding information that needs issue.
On the other hand, the embodiment of the invention also provides a kind of fixed terminal, comprises at least:
Identification module is used for identification video file existing idle zone when playing;
Release module is used for when said fixed terminal is play said video file releasing advertisements in the idle zone that said identification module recognized.
Preferably, said fixed terminal also comprises:
Merge module; Be used for recognizing when having a plurality of idle zone when said video file is being play at said identification module; The a plurality of idle zone that said identification module recognized is merged processing; Obtain the idle zone after the merging, and when said video file is play, the idle zone after the said merging is placed a side of the broadcasting pictures of said video file;
Said release module also is used for when said fixed terminal is play said video file releasing advertisements in the idle zone after the merging that said merging module is generated.
Preferably, said release module specifically is used for:
Through the advertising message of network issue, or the advertising message of the local storage of said fixed terminal, or with the information that said video file receives, obtain the advertisement that needs issue, and in the idle zone that is recognized, issue;
Wherein, said release module also is used for according to preset ad playing rule the advertisement of in the idle zone that is recognized, issuing being upgraded.
Preferably,
Said identification module also is used to discern current video playback information and/or user state information;
Said release module also is used for issuing the advertisement that is complementary with current video playback information and/or user state information in the idle zone that is recognized.
Compared with prior art, the present invention has the following advantages:
Through using technical scheme of the present invention; Fixed terminal identification video file is existing idle zone when playing, when fixed terminal is play this video file, and releasing advertisements in the idle zone that is recognized; Thereby; Do not influencing on the basis that the user normally watches video file, ad distribution is carried out in the idle zone that makes full use of in the fixed terminal viewing area, has improved the efficient and the frequency of ad distribution on the one hand; The normal video that also can not influence the user is on the other hand watched; For video-type mobile client software, internet video share/fields such as program request/live platform, video terminal advertisement machine have been started new advertisement mode, under the prerequisite that does not influence user experience, have been realized more effectively ad distribution.
Description of drawings
Fig. 1 is the schematic flow sheet of the advertisement delivery method in a kind of fixed terminal of embodiment of the invention proposition;
Fig. 2 A is a kind of original resolution that keeps the video file picture, wastes the sketch map of the video playback mode of viewing area simultaneously;
Fig. 2 B is a kind of through the picture stretching, makes full use of the sketch map of the video playback mode of viewing area;
Fig. 3 A is a kind of height needs that satisfy video file, on width, has wasted the sketch map of the video playback mode of some viewing areas;
Fig. 3 B be a kind of be the sketch map that benchmark carries out the adaptive video playback mode of resolution with the actual programs picture;
There is the sketch map of the video playback mode of dual zone waste in the play area that Fig. 4 A and Fig. 5 A are respectively a kind of fixed terminal;
There is not the sketch map of the video playback mode of dual zone waste in the play area that Fig. 4 B and Fig. 5 B are respectively a kind of fixed terminal;
Fig. 6 is a kind of sketch map that merges processing procedure that the embodiment of the invention proposed;
Fig. 7 is the schematic flow sheet of the advertisement delivery method in the fixed terminal in a kind of concrete application scenarios that the embodiment of the invention proposed;
Fig. 8 is the sketch map of the concrete issue form that the embodiment of the invention proposed;
Fig. 9 is the structural representation of a kind of fixed terminal that the embodiment of the invention proposed.
Embodiment
Of background technology, in the existing video ads distribution scheme, on the one hand; Effectively do not utilize normal video to watch the plenty of time in the process, caused the reduction of ad distribution efficient, on the other hand; The mode of ad distribution is carried out in the fixed position, can watch with operating process user's normal video exerting an influence, and has perhaps influenced the broadcast of normal pictures; Perhaps the vision operation button is blocked, cause misoperation.
The present invention just is being based on this problem and is proposing the advertisement delivery method in a kind of fixed terminal, by fixed terminal identification video file existing idle zone when playing voluntarily, and utilizes so idle zone to carry out ad distribution.
In the technical scheme that the embodiment of the invention proposed; Fixed terminal specifically refers to terminals such as PC, Mac; And other fixed medium machines; It is characterized in that being fixed in certain certain location through being fixedly coupled mode, carry out transfer of data through wired or wireless network, corresponding information access network mainly is wide area network and local area network (LAN).
As shown in Figure 1, be the schematic flow sheet of the advertisement delivery method in a kind of fixed terminal of embodiment of the invention proposition, this method specifically may further comprise the steps:
Step S101, fixed terminal identification video file existing idle zone when playing.
It is to be noted; The video file of this step indication is specially the video file that this fixed terminal preparation is play; The files in stream media that this document can obtain through network for fixed terminal (the main application and the online playing scene); Also can be the media file of this locality storage, the variation of video file memory location can't influence protection scope of the present invention.
In concrete processing scene, according to the criterion of identification in concrete idle zone, the concrete processing scheme in this step can comprise following several kinds at least:
The unappropriated player display space of video file in scheme one, the identification playing process.
Under this scheme; Said fixed terminal matees the resolution of the resolution of the said video file employed player when playing said video file; Unappropriated player display space when said video file is carried out normal play in said player is as said video file existing idle zone when playing.
In practical application; The rate respectively of the display frame of video file and player is not necessarily to mate fully; On the one hand; Same video file possibly play in the player of the display frame with different resolution, the resolution that player not necessarily can adaptive video file self, on the other hand; Same video file equally also possibly play in the different fixed terminal, and the size of the viewing area at different fixed terminal (display screen) and resolution also can be distinct.
Under the unmatched situation of rate respectively of the display frame of video file and player like this, existing technical scheme mainly comprises following two kinds:
(1) broadcasting pictures is kept the original resolution of video file; On screen, play then, and produce the waste of a large amount of viewing areas, specifically shown in Fig. 2 A; Be a kind of original resolution that keeps the video file picture; Waste the sketch map of the video playback mode of viewing area (two black regions among the figure are the viewing area of waste, and the circular presentation image in the video file picture shows situation, are positive circular) simultaneously under normal resolution.
(2) video file is stretched, fill up whole viewing areas, but caused the distortion of broadcasting pictures; Specifically shown in Fig. 2 B; Stretch through picture for a kind of, (no longer include the viewing area of waste among the figure, the circular presentation image in the video file picture shows situation to make full use of the viewing area; Being positive circular under normal resolution, is ellipse under extended state) the sketch map of video playback mode.
No matter be which kind of above-mentioned processing mode, all have weak point, in practical application; When the user watches video, more hope under the situation of utmost sharpness, keep picture undistorted as far as possible; Promptly keep screen resolution, therefore, above-mentioned (1) is used more widely.
But such processing mode has caused the waste of some viewing areas, and above-mentioned step S101 has promptly accomplished the identification to this part waste zone, it is confirmed as video file existing idle zone when playing, and proceed follow-up processing.
The idle zone that carries in scheme two, the identification video.
Under this scheme, said fixed terminal carries out pixel color identification in a plurality of video unit frames of said video file, and the color region that will meet respective rule is as said video file existing idle zone when playing.
In practical application, may outside the actual programs picture, there be certain non-picture area in the pressing process of video file, for example; The black surround zone that in some movie video files, extensively exists, such black surround possibly derive from original copy, also possibly be under the prerequisite that keeps aspect ratio; Satisfy a kind of filling content of the resolution requirements of target compacting file; No matter be which kind of situation, the existence of non-picture area has caused dwindling of actual displayed zone; Even possible because there is so non-picture area, and the actual play zone of compressed video file in fixed terminal.
For example, in the video playback mode shown in Fig. 3 A, in order to satisfy the height needs of video file; Can only on width, waste some viewing areas, but in fact, in such display mode; Non-picture area outside the actual programs picture by complete preservation get off, but such zone is for the video file beholder, is not worth; Therefore; Such video mode is the equal of to have dwindled video in order to protect nugatory non-picture area, and more reasonably broadcast mode should be to be that benchmark carries out the adaptive of resolution with the actual programs picture, for example shown in Fig. 3 B; For a kind of be the sketch map that benchmark carries out the adaptive video playback mode of resolution with the actual programs picture; But such technology does not realize that in the prior art also there is certain difficulty in this identification that mainly is the actual programs picture, and there is irreplaceable effect in the existence of non-picture area for the video file pressing process.
On this basis; Above-mentioned scheme two hopes to make full use of so non-picture area, and therefore, step S101 has promptly accomplished the identification to this part non-picture area; It is confirmed as video file existing idle zone when playing, and proceed follow-up processing.
Need further be pointed out that, consider that concrete non-picture area mainly is to exist with black surround zone or the regional mode of other pure colors, therefore; Corresponding RM can adopt the pixel color recognition technology; Simultaneously, there is similar colored pixels in the actual programs picture in single or the part picture and the identification error that causes, can in a plurality of video unit frames of video file, carries out pixel color identification; Then; Comprehensive a plurality of recognition result filters out the recognition result that possibly have identification error, obtains the recognition result of the higher non-picture area of reliability.
In practical application, black picture element can mainly be discerned, still; For fear of the influence that aberration brought, can certain aberration allowed band be set for identifying object, like this; Avoided to discern the problem of the non-picture area of grey; Certainly, if other pixel color target is other colors, corresponding processing procedure can be carried out the adjustment of aberration allowed band with reference to such processing equally.
Scheme three, the aforesaid scheme one of comprehensive utilization and scheme two.
Such processing can be further comprehensive the advantage of aforesaid scheme one and scheme two; For example, in a plurality of video unit frames of said video file, carry out earlier pixel color identification, confirm the non-picture area of this video file; Opposite; Also just confirmed the zone of actual programs picture, the resolution of the employed player of resolution that directly should the zone when playing said video file is mated, then; Unappropriated player display space when confirming that this actual programs picture carries out normal play in player, and with such space as said video file existing idle zone when playing.
For example, in Fig. 4 A and Fig. 5 A, both there had been non-picture area in the play area of fixed terminal; Also there is unappropriated player display space, promptly has the dual zone waste, handle according to above-mentioned scheme three; Be the adjustment that the video playback zone is carried out on the basis directly, can obtain the video playback mode shown in Fig. 4 B and Fig. 5 B respectively, wherein with the actual programs picture; No longer there is non-picture area among Fig. 4 B; Then no longer there is unappropriated player display space among Fig. 5 B, thereby, the existence of dual waste avoided.
And through such scheme three determined idle zones; Only can occur in a side of actual programs picture or symmetrical both sides; And can be shown in Fig. 3 A, Fig. 4 A and Fig. 5 A; Appear at the idle zone that distributes of actual programs picture all around, farthest reduced the size of restricted area, increased the play area of actual programs picture.
The information that scheme four, basis receive is confirmed the idle zone in the video file.
Under this scheme; The idle area information that said fixed terminal is entrained according to received video file; Confirm said video file existing idle zone when playing, wherein, said idle area information is confirmed by the provider of said video file.
Such scheme is equivalent to the identification processing in the idle zone in the video file and is directly accomplished by the issue source of video file; When fixed terminal receives video frequency program; Can receive the information in idle zone simultaneously; Fixed terminal is directly confirmed corresponding idle zone according to this information, and proceeds follow-up processing.
The processing procedure in the fixed terminal has been simplified in such processing; And consider that same video file possibly play by the different fixed terminal; Therefore; Only need this video file to carry out idle zone identification once, the information in corresponding idle zone can be used by the fixed terminal of all this video files of reception, has obviously practiced thrift a large amount of processing resources.
Scheme five, the aforesaid scheme one of comprehensive utilization and scheme four.
Such processing can be further comprehensive the advantage of aforesaid scheme one and scheme four; For example, fixed terminal can receive the information in idle zone simultaneously when receiving and playing corresponding video file; Elder generation is according to the information in so idle zone; Confirm the non-picture area of this video file, accordingly, also just confirmed the zone of actual programs picture; The resolution of the employed player interface (or display screen) of resolution that directly should the zone when playing said video file is mated; Then, unappropriated display space when confirming that this actual programs picture carries out normal play in this fixed terminal, and with such space as said video frequency program existing idle zone when playing.
In practical application, can confirm to adopt which kind of above-mentioned scheme according to actual needs, the concrete scheme content change of selecting can't influence protection scope of the present invention.
Need further be pointed out that; In order to utilize idle zone more fully; In the technical scheme that the embodiment of the invention proposed; After having accomplished the identification in idle zone, can also merge processing to the idle zone that disperses branch, thereby idle zone is concentrated through above-mentioned step S101.
Corresponding processing procedure is specially: when playing, have a plurality of idle zones if said fixed terminal recognizes said video file; Said fixed terminal merges processing with a plurality of idle zone that is recognized; Obtain the idle zone after the merging; And when said video file is play, the idle zone after the said merging is placed a side of the broadcasting pictures of said video file.
Concrete merging processing procedure is as shown in Figure 6.
Certainly, merge processing just for concentrated idle zone, make full use of the processing procedure of leaving unused the zone and taking, in the application scenarios of reality, whether carrying out such merging processing can't influence protection scope of the present invention.
Step S102, when said fixed terminal is play said video file, said fixed terminal is releasing advertisements in the idle zone that is recognized.
In the application scenarios of reality, according to the difference of advertisement source, the concrete processing mode in this step is:
Said fixed terminal is through the advertising message of network issue, or the advertising message of the local storage of said fixed terminal, or with the advertising message that said video file receives, obtains the advertisement that needs issue, and in the idle zone that is recognized, issue.
Further,, the correspondent advertisement play rules can be set in order to satisfy the operational requirements of actual advertisement issue, for example, according to a plurality of advertisements of definite sequence broadcast one by one, or advertisement of broadcast of constantly circulation or advertisement that a plurality of advertisement is formed combination.Through such rule setting, can carry out the adjustment of multifarious ad distribution mode.According to such strategy, advertisement can refresh according to the certain frequency rolling in advertising area, to adapt to the method (CPM valuation) of existing advertising results statistics.
Need further be pointed out that; Consider existing ad distribution form fix in the ad distribution scheme of prior art; Lack problem targetedly; The technical scheme that the embodiment of the invention proposed is further carried out ad distribution and video content or other information related, realizes that ad distribution strengthens targetedly.
On the one hand, the current video playback information of said fixed terminal identification is according to the relevant advertisement of video-frequency playing content issue; For example, can carry out text identification, " cuisines " in video caption, occur and equaled the relevant wording of food through captions; Then carry out the issue of advertisement for foods, also can carry out audio identification, if occurred the pronunciation of " automobile " in the video through pronunciation; Then carry out the issue of automotive advertising, can also carry out Figure recognition, if occurred the picture in house in the video through picture; Then carry out the issue of dwelling house advertisement, certainly, in the application scenarios of reality, also possibly have other multiple relation mechanism; Such variation can be adjusted according to the needs of reality, and this all belongs to protection scope of the present invention.
On the other hand, fixed terminal also can be discerned user state information, according to the corresponding advertising message of user state publication; The user state information here comprises geographical position, sex, age, current time, temperature etc., for example, if fixed terminal identification Current Temperatures is higher than 30 degrees centigrade; Then can issue the advertisement of air-conditioning,, then can issue the food and drink advertisement if the fixed terminal identification current time is points at noons 12; Certainly; In the application scenarios of reality, also possibly have other multiple relation mechanism, such variation can be adjusted according to the needs of reality, and this all belongs to protection scope of the present invention.
It is to be noted; Above-mentioned relation mechanism can further strengthen the specific aim of ad distribution; Improve advertising results; But there is certain requirement in this performance to fixed terminal itself, whether disposes function corresponding and carry out the correspondent advertisement association to be provided with according to actual needs, and such variation does not influence protection scope of the present invention.
Moreover; Consider the information issuing function in idle zone; In above-mentioned step S102 implementation; Except advertisement, fixed terminal can also be issued other public informations, news information or other and the pairing user-dependent personalized service information of said fixed terminal in the idle zone that is recognized, and the variation of concrete information releasing type can't influence protection scope of the present invention.
Need further be pointed out that; The method of carrying out ad distribution in the above-mentioned fixed terminal can wait through player software concrete in the fixed terminal, browser software or video-type client software and realize; Be that player software, browser software or video-type client software etc. are directly to the video file regional identification of leave unused; And when carrying out video playback, carry out ad distribution; The third party software that also can establish through other or the concrete modular unit or the hardware (for example CPU) of fixed terminal are realized; At first by corresponding third party software or modular unit or hardware directly to the leave unused identification in zone of video file; Then, when player, browser software or video-type client software etc. carried out the broadcast of corresponding video file, corresponding third party software or modular unit or hardware carried out ad distribution in the corresponding idle zone of player.
Concrete, describe through above-mentioned technical scheme, can find out:
For the technical scheme of fixed terminal side, main adaptable technological scene comprises at least in practical application:
In the online playing process of the video file that carries out video website, use this programme to insert advertisement through type of browsing software (browser or video class client software) accordingly in corresponding idle zone.
In the playing process of the video file of Video Applications software (file broadcast, network flow-medium broadcast etc.) in carrying out this locality or network, use this programme to insert advertisement.
Operation system function modules (video player, browser, Video chat software) etc. when needs carry out the video file broadcast, use this programme to insert advertisement in running.
Hardware device (CPU, USB device or hardware decoding video card etc.) when carrying out the video playback processing, uses this programme to insert advertisement.
In concrete processing scene, to carry out on the basis of handled at application this programme, the variation of concrete application scenarios can't influence protection scope of the present invention.
Further; Under above-mentioned various scenes, may there be the situation of the idle area information that the issue source of the receiver, video file that above-mentioned scheme four or scheme five proposed issues, also possibly have institute's advertisement playing is the situation by the issue source indication of video file; Under such situation; The processing of carrying out in this locality is still carried out according to above stated specification, carries out final advertisement through concrete software or hardware and inserts and play, just before video file sends to fixed terminal; Carry out the identification of idle accordingly zone and/or correspondent advertisement is content distributed confirms that such variation does not influence protection scope of the present invention by the issue source end of video file.
Compared with prior art, the present invention has the following advantages:
Through using technical scheme of the present invention; Fixed terminal identification video file is existing idle zone when playing, when fixed terminal is play this video file, and releasing advertisements in the idle zone that is recognized; Thereby; Do not influencing on the basis that the user normally watches video file, ad distribution is carried out in the idle zone that makes full use of in the fixed terminal viewing area, has improved the efficient and the frequency of ad distribution on the one hand; The normal video that also can not influence the user is on the other hand watched; For video-type mobile client software, internet video share/fields such as program request/live platform, video terminal advertisement machine have been started new advertisement mode, under the prerequisite that does not influence user experience, have been realized more effectively ad distribution.
In order further to set forth technological thought of the present invention, combine concrete application scenarios at present, technical scheme of the present invention is described.
For convenience; The black surround (comprising non-picture area and unappropriated player display space) of normal program picture periphery is as a kind of concrete example in idle zone when specifically playing with video file in the embodiment of the invention; Technical scheme to proposed by the invention describes; In practical application, the variation of the form of expression in concrete idle zone can't influence protection scope of the present invention.
Further, the embodiment of the invention is specifically carried out black surround identification with aforesaid scheme three, the technical scheme that such Scheme Choice does not limit the embodiment of the invention and proposed.
As shown in Figure 7, the schematic flow sheet for the advertisement delivery method in the fixed terminal in a kind of concrete application scenarios of the present invention's proposition specifically may further comprise the steps:
Step S701, fixed terminal carry out black surround identification in video file to be play.
Be that fixed terminal is discerned the auspicious pixel color (black) of carrying out of the video unit of the some time position of video file, whether have the resolution dimensions of black surround and existing black surround to judge video.
Reverse simultaneously definite normal program screen resolution.
Step S702, fixed terminal mate the normal program picture and the display resolution of video file, the black surround zone that identification is idle.
Such identification is unappropriated player display space when confirming that this actual programs picture carries out normal play in player, and with such space as said video file existing idle zone when the broadcast.
Step S703, the black surround zone is merged, place a side of normal program picture.
If the black surround zone that is recognized among the step S702 is positioned at the above and below of normal program picture, then can two black surround zones be merged into one, and be placed on the below or the top of normal program picture moving or move down on the normal program picture.
If the black surround zone that is recognized among the step S702 is positioned at the left side and the right side of normal program picture, then can the normal program picture be moved to left or move to right, two black surround zones are merged into one, and be placed on the right side or the left side of normal program picture.
Through such processing, the display screen of fixed terminal has been divided into normal program picture and black surround zone two parts, and two parts are the rectangular area of rule.
Step S704, fixed terminal be releasing advertisements in the black surround zone.
According to correspondent advertisement issue rule and relation mechanism; Confirm the particular content of advertisement playing; And advertisement content can be network obtain, also can be local storage, the conversion of concrete advertisement source, issue rule and relation mechanism can't influence protection scope of the present invention.
Concrete issue form is as shown in Figure 8.
Compared with prior art, the present invention has the following advantages:
Through using technical scheme of the present invention; Fixed terminal identification video file is existing idle zone when playing, when fixed terminal is play this video file, and releasing advertisements in the idle zone that is recognized; Thereby; Do not influencing on the basis that the user normally watches video file, ad distribution is carried out in the idle zone that makes full use of in the fixed terminal viewing area, has improved the efficient and the frequency of ad distribution on the one hand; The normal video that also can not influence the user is on the other hand watched; For video-type mobile client software, internet video share/fields such as program request/live platform, video terminal advertisement machine have been started new advertisement mode, under the prerequisite that does not influence user experience, have been realized more effectively ad distribution.
In order to realize technical scheme of the present invention, based on aforesaid explanation, the invention allows for a kind of fixed terminal, the structural representation of this fixed terminal is as shown in Figure 9, specifically comprises:
Identification module 91 is used for identification video file existing idle zone when playing.
In practical application, which kind of scheme is the mode in the idle zone of identification module 91 identifications in this no longer repeat specification, specifically adopt to influence protection scope of the present invention specifically referring to aforesaid three kinds of schemes.
Release module 92 is used for when said fixed terminal is play said video file releasing advertisements in the idle zone that said identification module 91 is recognized.
Further, this fixed terminal also comprises:
Merge module 93; Be used for recognizing when having a plurality of idle zone when said video file is being play at said identification module 91; The a plurality of idle zone that said identification module 91 is recognized merges processing; Obtain the idle zone after the merging, and when said video file is play, the idle zone after the said merging is placed a side of the broadcasting pictures of said video file;
Said release module 92 also is used for when said fixed terminal is play said video file releasing advertisements in the idle zone after the merging that said merging module 93 is generated.
Preferably, said release module 92 specifically is used for:
Through the advertising message of network issue, or the advertising message of the local storage of said fixed terminal, obtain the advertisement that needs issue, and in the idle zone that is recognized, issue;
Wherein, said release module 92 also is used for according to preset ad playing rule the advertisement of in the idle zone that is recognized, issuing being upgraded.
In the application scenarios of reality,
Said identification module 91 also is used to discern current video playback information and/or user state information;
Said release module 92 also is used for issuing the advertisement that is complementary with current video playback information and/or user state information in the idle zone that is recognized.
Moreover; Consider the information issuing function in idle zone; Except advertisement; Release module 92 can also be issued other public informations, news information or other and the pairing user-dependent personalized service information of said fixed terminal in the idle zone that identification module 91 is recognized, the variation of concrete information releasing type can't influence protection scope of the present invention.
Compared with prior art, the present invention has the following advantages:
Through using technical scheme of the present invention; When division takes place in pile system; The mutual affiliated separately current port status information of pile system of the main equipment of each pile system after the division selects the more excellent pile system of port status to work on, thereby; Pile system with more regular traffic port number is worked on; Make to be selected the service port choice that the pile system that works on has better system reliability and more enriches, and avoid, and cause the affected situation of quality of service because selection exists the pile system of link failure to work on.
Through the description of above execution mode, those skilled in the art can be well understood to the present invention and can realize through hardware, also can realize by the mode that software adds necessary general hardware platform.Based on such understanding; Technical scheme of the present invention can be come out with the embodied of software product, this software product can be stored in a non-volatile memory medium (can be CD-ROM, USB flash disk; Portable hard drive etc.) in; Comprise some instructions with so that computer equipment (can be personal computer, server, the perhaps network equipment etc.) each implements the described method of scene to carry out the present invention.
It will be appreciated by those skilled in the art that accompanying drawing is a preferred sketch map of implementing scene, module in the accompanying drawing or flow process might not be that embodiment of the present invention is necessary.
It will be appreciated by those skilled in the art that the module in the device of implementing in the scene can be distributed in the device of implementing scene according to implementing scene description, also can carry out respective change and be arranged in the one or more devices that are different from this enforcement scene.The module of above-mentioned enforcement scene can be merged into a module, also can further split into a plurality of submodules.
The invention described above sequence number is not represented the quality of implementing scene just to description.
More than disclosedly be merely several practical implementation scene of the present invention, still, the present invention is not limited thereto, any those skilled in the art can think variation all should fall into protection scope of the present invention.
Claims (10)
1.
Advertisement delivery method in a kind of fixed terminal is characterized in that, said method may further comprise the steps at least:
Fixed terminal identification video file is existing idle zone when playing;
When said fixed terminal was play said video file, said fixed terminal is releasing advertisements in the idle zone that is recognized
.
2.
The method of claim 1 is characterized in that, said fixed terminal identification video file is existing idle zone when playing, and specifically comprises:
Said fixed terminal matees the resolution of the resolution of the said video file employed player when playing said video file; Unappropriated player display space when said video file is carried out normal play in said player is as said video file existing idle zone when playing; And/or,
Said fixed terminal carries out pixel color identification in a plurality of video unit frames of said video file, the color region that will meet respective rule is as said video file existing idle zone when playing; And/or,
said fixed terminal idle area information entrained according to received video file; Confirm said video file existing idle zone when playing; Wherein, said idle area information is confirmed by the provider of said video file.
3.
Method according to claim 1 or claim 2 is characterized in that, said fixed terminal identification video file after the existing idle zone, also comprises when playing:
There are a plurality of idle zones in
if said fixed terminal recognizes said video file when playing; Said fixed terminal merges processing with a plurality of idle zone that is recognized; Obtain the idle zone after the merging; And when said video file is play, the idle zone after the said merging is placed a side of the broadcasting pictures of said video file.
4.
The method of claim 1 is characterized in that, when said fixed terminal was play said video file, said fixed terminal is releasing advertisements in the idle zone that is recognized, and specifically comprises:
Said fixed terminal is through the advertising message of network issue, or the advertising message of the local storage of said fixed terminal, or with the advertising message that said video file receives, obtains the advertisement that needs issue, and in the idle zone that is recognized, issue;
wherein, said fixed terminal upgrades the advertisement of in the idle zone that is recognized, issuing according to preset ad playing rule.
5.
The method of claim 1 is characterized in that, when said fixed terminal was play said video file, said fixed terminal is releasing advertisements in the idle zone that is recognized, and specifically comprises:
Current video playback information and/or the user state information of
said fixed terminal identification issued the advertisement that is complementary with current video playback information and/or user state information in the idle zone that is recognized.
6.
Like any described method in the claim 1,4 or 5, it is characterized in that when said fixed terminal was play said video file, said fixed terminal is releasing advertisements in the idle zone that is recognized, and also comprises:
When said fixed terminal was play said video file, said fixed terminal was issued other public informations, news information or other and the pairing user-dependent personalized service information of said fixed terminal in the idle zone that is recognized;
wherein, said fixed terminal is through the network information releasing, or the local canned data of said television equipment, or with the information that said video file receives, obtains the corresponding information that needs issue.
7.
A kind of fixed terminal is characterized in that, comprises at least:
Identification module is used for identification video file existing idle zone when playing;
release module is used for when said fixed terminal is play said video file releasing advertisements in the idle zone that said identification module recognized.
8.
Fixed terminal as claimed in claim 7 is characterized in that, also comprises:
Merge module; Be used for recognizing when having a plurality of idle zone when said video file is being play at said identification module; The a plurality of idle zone that said identification module recognized is merged processing; Obtain the idle zone after the merging, and when said video file is play, the idle zone after the said merging is placed a side of the broadcasting pictures of said video file;
said release module also is used for when said fixed terminal is play said video file releasing advertisements in the idle zone after the merging that said merging module is generated.
9.
Fixed terminal as claimed in claim 7 is characterized in that, said release module specifically is used for:
Through the advertising message of network issue, or the advertising message of the local storage of said fixed terminal, or with the information that said video file receives, obtain the advertisement that needs issue, and in the idle zone that is recognized, issue;
wherein, said release module also is used for according to preset ad playing rule the advertisement of in the idle zone that is recognized, issuing being upgraded.
10.
Fixed terminal as claimed in claim 7 is characterized in that,
Said identification module also is used to discern current video playback information and/or user state information;
said release module also is used for issuing the advertisement that is complementary with current video playback information and/or user state information in the idle zone that is recognized.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2011104007491A CN102497595A (en) | 2011-12-06 | 2011-12-06 | Method and device for carrying out advertisement publishing in fixed terminal |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2011104007491A CN102497595A (en) | 2011-12-06 | 2011-12-06 | Method and device for carrying out advertisement publishing in fixed terminal |
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| CN102497595A true CN102497595A (en) | 2012-06-13 |
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| Application Number | Title | Priority Date | Filing Date |
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| CN2011104007491A Pending CN102497595A (en) | 2011-12-06 | 2011-12-06 | Method and device for carrying out advertisement publishing in fixed terminal |
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| CN (1) | CN102497595A (en) |
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Application publication date: 20120613 |