CN102456200A - Commodity advertisement insertion system and method - Google Patents

Commodity advertisement insertion system and method Download PDF

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Publication number
CN102456200A
CN102456200A CN2010105181950A CN201010518195A CN102456200A CN 102456200 A CN102456200 A CN 102456200A CN 2010105181950 A CN2010105181950 A CN 2010105181950A CN 201010518195 A CN201010518195 A CN 201010518195A CN 102456200 A CN102456200 A CN 102456200A
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CN
China
Prior art keywords
virtual
commodity image
commdity advertisement
game scene
commodity
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Pending
Application number
CN2010105181950A
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Chinese (zh)
Inventor
李后贤
李章荣
罗治平
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Hongfujin Precision Industry Shenzhen Co Ltd
Hon Hai Precision Industry Co Ltd
Original Assignee
Hongfujin Precision Industry Shenzhen Co Ltd
Hon Hai Precision Industry Co Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Hongfujin Precision Industry Shenzhen Co Ltd, Hon Hai Precision Industry Co Ltd filed Critical Hongfujin Precision Industry Shenzhen Co Ltd
Priority to CN2010105181950A priority Critical patent/CN102456200A/en
Publication of CN102456200A publication Critical patent/CN102456200A/en
Pending legal-status Critical Current

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Abstract

The invention relates to a commodity advertisement insertion system, which is embedded in three-dimensional virtual game software. The three-dimensional virtual game software runs in an electronic game device. The system comprises a display module, a detection module and an adjustment module, wherein the display module is used for displaying a virtual object in a virtual game scene when the electronic game device starts to insert a commodity advertisement in the virtual game scene of a three-dimensional game; the detection module is used for continuously detecting the position of the virtual object in the virtual game scene; and the adjustment module is used for continuously adjusting the representation angle of the image of a commodity in the inserted commodity advertisement in the virtual game scene till the end of the insertion of the commodity advertisement. The invention additionally provides a commodity advertisement insertion method. By implementing the system and the method, the effect of the commodity advertisement embedded in the three-dimensional virtual game can be improved.

Description

Commdity advertisement cut system and method
Technical field
The present invention relates to the three-dimensional field of play, relate in particular to a kind of Commdity advertisement cut system and method that is embedded in the three-dimensional Games Software.
Background technology
At present, many advertisers are embedded in the effect of publicity that increases commodity in the recreation with Commdity advertisement, and the operator of playing simultaneously also can obtain more income through breaking for commercialsy.Traditional advertisement insertion system that is embedded in the three-dimensional game virtual scene represents the image of commodity mostly with the mode on static plane, can't adjust the displaying angle of the commodity that intercut by the position of the virtual objects (like virtual portrait) that the game player controlled.The commodity image ways of presentation on this static state plane only can the single angle of showing advertisements commodity image, can not effectively attract the game player to be careful ad content, thereby make advertising results not good.
Summary of the invention
In view of above content; Be necessary to provide a kind of Commdity advertisement cut system; It can work as electronic game computer when in the virtual game scene of three-dimensional recreation, intercutting Commdity advertisement; According to the position of virtual objects in this virtual game scene that the player controlled, the displaying angle of the adjustment commodity image in the Commdity advertisement that intercuts.
Also be necessary to provide a kind of Commdity advertisement inserting method; It can work as electronic game computer when in the virtual game scene of three-dimensional recreation, intercutting Commdity advertisement; According to the position of virtual objects in this virtual game scene that the player controlled, the displaying angle of the adjustment commodity image in the Commdity advertisement that intercuts.
Said Commdity advertisement cut system is embedded in the three-dimensional Games Software, and this three-dimensional Games Software runs in the electronic game computer.This system comprises: display module, be used for when electronic game computer when the virtual game scene of three-dimensional recreation begins to intercut Commdity advertisement, in this virtual game scene, show a virtual objects; Detecting module is used for continuing the position of the said virtual objects of detecting in said virtual game scene; Adjusting module is used for the position according to said virtual objects, continues the adjustment displaying angle of commodity image in said virtual game scene in the Commdity advertisement of intercutting, until the inter cut time end of this Commdity advertisement.
Said Commdity advertisement inserting method is applied in the three-dimensional Games Software, and this three-dimensional Games Software runs in the electronic game computer.The method comprising the steps of: when electronic game computer begins to intercut Commdity advertisement in the virtual game scene of three-dimensional recreation, in this virtual game scene, show a virtual objects; Continue the position of the said virtual objects of detecting in said virtual game scene; According to the position of said virtual objects, continue the adjustment displaying angle of commodity image in said virtual game scene in the Commdity advertisement of intercutting, until the inter cut time end of this Commdity advertisement.
Compared to prior art; Said Commdity advertisement cut system and method; Can work as electronic game computer when in the virtual game scene of three-dimensional recreation, intercutting Commdity advertisement; According to the position of virtual objects in this virtual game scene that the player controlled, the displaying angle of the adjustment commodity image in the Commdity advertisement that intercuts.Can effectively attract the game player to be careful ad content, thereby strengthen the effect that is embedded in the Commdity advertisement in the three-dimensional recreation.
Description of drawings
Fig. 1 is the running environment Organization Chart of Commdity advertisement cut system of the present invention.
Fig. 2 is that the image of the commodity that intercut in the preferred embodiment of the present invention is presented at the synoptic diagram in the virtual game scene.
Fig. 3 is the process flow diagram of Commdity advertisement inserting method of the present invention preferred embodiment.
Fig. 4 (A) to Fig. 4 (C) be according to the synoptic diagram of the displaying angle of the position of virtual objects in the virtual game scene adjustment commodity image in the Commdity advertisement that intercuts in the preferred embodiment of the present invention.The main element symbol description
Electronic game computer 1
The three-dimensional Games Software 2
The Commdity advertisement cut system 20
Display module 201
Detecting module 202
Adjusting module 203
Commodity image data storehouse 210
Storer 11
Processor 12
The virtual ads billboard M0
The front image of automobile 41
The left side image of automobile 42
The right side image of automobile 43
Embodiment
As shown in Figure 1, be the running environment Organization Chart of Commdity advertisement cut system of the present invention.This Commdity advertisement cut system 20 is embedded in the three-dimensional Games Software 2.This three-dimensional Games Software 2 is installed in the storer 11 of electronic game computer 1, and is performed by the processor 12 of electronic game computer 1.Said electronic game computer 1 can be a computing machine, also can be PSP palm type electronic amusement equipment such as (PlayStation portable).
Said Commdity advertisement cut system 20 comprises display module 201, detecting module 202, adjusting module 203 and commodity image data storehouse 210.
There are the commodity of waiting to intercut in the Commdity advertisement in the said commodity image data storehouse 210 and show the commodity image under the angle in difference; Prepare against the position of the virtual objects that is shown in the follow-up virtual game scene according to the three-dimensional recreation; From this commodity image data storehouse 210, select the corresponding commodity image in position with this virtual objects; And with selected commodity image show in this virtual game scene, adjust with displaying angle, to strengthen the advertising results of these commodity this commodity image.For example, the commodity image under the said different displaying angle can be illustrated among the virtual ads billboard M0 in the virtual game scene shown in Figure 2.
Saidly different show that commodity image under the angle can be in advance taken said commodity under different shooting angle through video camera and obtain that the mode that also can pass through three-dimensional drawing software (like Google SketchUp, Maya etc.) drafting obtains.Differently in the commodity image data storehouse 210 show that the commodity image under the angles can preserve in the said storer 11 that be extracted when said three-dimensional Games Software 2 is installed in said electronic game computer 1.
Below in conjunction with Fig. 3, said display module 201, detecting module 202, adjusting module 203 are elaborated.
As shown in Figure 3, be the process flow diagram of Commdity advertisement inserting method of the present invention preferred embodiment.
Step S01, game player use electronic game computer 1 to start said three-dimensional Games Software 2 and play.
Step S02, when electronic game computer 1 began to intercut Commdity advertisement in the virtual game scene of three-dimensional recreation, said display module 201 showed a virtual objects in this virtual game scene.For example, said three-dimensional Games Software 2 can suspend the game player and intercuts said Commdity advertisement when recreation or recreation get into next stage.Display module 201 can be presented in the said virtual game scene with the relevant virtual objects of this three-dimensional recreation one; At this moment; The game player can use this virtual objects of input device controls of electronic game computer 1 in the virtual game scene, to move; For example, the game player can use these virtual objects of control such as mouse, keyboard or game paddle to move.In the present embodiment, the content of said Commdity advertisement includes, but not limited to the image of literal, picture and these commodity.Said virtual objects can be that virtual portrait, virtual animal or other are any can be at the dummy object that in said virtual game scene, moves under game player's the control.
With reference to shown in Figure 2; When beginning to intercut an automotive advertising among the virtual ads billboard M0 of electronic game computer 1 in said virtual game scene; Display module 201 shows a virtual objects in the dead ahead of this virtual ads billboard M0; This virtual objects is a virtual soldier, and the game player can move in this virtual game scene through this virtual soldier of input device controls of said electronic game computer 1.
Step S03, said detecting module 202 continues the position of the said virtual objects of detecting in said virtual game scene.
Step S04, said adjusting module 203 continue the adjustment displaying angle of commodity image in this virtual game scene in the Commdity advertisement of intercutting according to the position of said virtual objects in said virtual scene, until the inter cut time end of this Commdity advertisement.Particularly; This adjusting module 203 can be according to the position of said virtual objects; From said commodity image data storehouse 210, select the corresponding commodity image show in position with this virtual objects in this virtual game scene, thereby the displaying angle of this commodity image is adjusted.
To shown in Fig. 4 (C), is according to the synoptic diagram of the displaying angle of the position of virtual objects in the virtual game scene adjustment commodity image in the Commdity advertisement that intercuts like Fig. 4 (A) in the preferred embodiment of the present invention.With reference to figure 4 (A), the advertisement of being intercutted on the virtual ads billboard M0 in said virtual game scene is an automotive advertising, and virtual ads billboard M0 goes up and shows the front image 41 that an automobile is arranged.At this moment, the virtual objects that the dead ahead of the virtual ads billboard M0 that display module 201 is showed in this virtual game scene shows is a virtual soldier, and this virtual soldier can move under game player's control.With reference to figure 4 (B); When the game player controlled the left side (left front of virtual ads billboard M0) that said virtual soldier moves to said virtual game scene, said adjusting module 203 selected the left side image 42 of said automobile to be illustrated among the said virtual ads billboard M0 from said commodity image data storehouse 210.With reference to figure 4 (C); When the game player controlled the right (right front of virtual ads billboard M0) that said virtual soldier moves to said virtual game scene, 203 of said adjusting modules selected the right side image 43 of said automobiles to be illustrated among the said virtual ads billboard M0 from said commodity image data storehouse 210.Through the above mode; Adjusting module 203 can be according to the diverse location of said virtual soldier in the virtual game scene; Constantly adjustment is illustrated in the displaying angle of the vehicle imaging among the said virtual ads billboard M0, until the inter cut time end of said Commdity advertisement.
In sum, according to the position of the virtual objects in the virtual game scene that the game player controlled, can adjust the displaying angle of commodity image in said three-dimensional recreation in the Commdity advertisement of intercutting.The game player need not to move the physical location of oneself; Only need the virtual objects in the control virtual game scene to move; Just can be in the process of recreation; Experience watches physical commodity respectively to show the process of the image frame of angle before standing in physical commodity in person, thereby has more effectively attracted the game player to be careful the content in the advertisement, has strengthened advertising effect.
Above embodiment is only unrestricted in order to technical scheme of the present invention to be described; Although the present invention is specified with reference to preferred embodiment; Those of ordinary skill in the art is to be understood that; Can make amendment or be equal to replacement technical scheme of the present invention, and not break away from the spirit and the scope of technical scheme of the present invention.

Claims (8)

1. a Commdity advertisement cut system is embedded in the three-dimensional Games Software, and this three-dimensional Games Software runs in the electronic game computer, it is characterized in that, this system comprises:
Display module, be used for when electronic game computer when the virtual game scene of three-dimensional recreation begins to intercut Commdity advertisement, in this virtual game scene, show a virtual objects;
Detecting module is used for continuing the position of the said virtual objects of detecting in said virtual game scene; And
Adjusting module is used for the position according to said virtual objects, continues the adjustment displaying angle of commodity image in said virtual game scene in the Commdity advertisement of intercutting, until the inter cut time end of this Commdity advertisement.
2. Commdity advertisement cut system as claimed in claim 1 is characterized in that, this system also comprises:
Commodity image data storehouse is used to preserve the said commodity of obtaining in advance and shows the commodity image under the angle in difference.
3. Commdity advertisement cut system as claimed in claim 2; It is characterized in that; Said adjusting module is according to the position of said virtual objects; The corresponding commodity image show in position of selection and this virtual objects is adjusted the displaying angle of said commodity image in the virtual game scene in said virtual game scene from said commodity image data storehouse.
4. Commdity advertisement cut system as claimed in claim 2; It is characterized in that; When said three-dimensional Games Software was installed in the said electronic game computer, the difference of being preserved in the said commodity image data storehouse was showed that the commodity image under the angle is extracted and is preserved in the storer of this electronic game computer.
5. a Commdity advertisement inserting method is applied in the three-dimensional Games Software, and this three-dimensional Games Software runs in the electronic game computer, it is characterized in that the method comprising the steps of:
When electronic game computer begins to intercut Commdity advertisement, in this virtual game scene, show a virtual objects in the virtual game scene of three-dimensional recreation;
Continue the position of the said virtual objects of detecting in said virtual game scene; And
According to the position of said virtual objects, continue the adjustment displaying angle of commodity image in said virtual game scene in the Commdity advertisement of intercutting, until the inter cut time end of this Commdity advertisement.
6. Commdity advertisement inserting method as claimed in claim 5 is characterized in that, comprises in the said three-dimensional Games Software that has the said commodity of obtaining are in advance showed the commodity image under the angle in difference a commodity image data storehouse.
7. Commdity advertisement inserting method as claimed in claim 6 is characterized in that, the step of the said lasting adjustment displaying angle of commodity image in said virtual game scene in the Commdity advertisement of intercutting comprises:
According to the position of said virtual objects, the corresponding commodity image show in position of selection and this virtual objects is in said virtual game scene from said commodity image data storehouse.
8. Commdity advertisement inserting method as claimed in claim 6; It is characterized in that; When said three-dimensional Games Software was installed in the said electronic game computer, the difference of being preserved in the said commodity image data storehouse was showed that the commodity image under the angle is extracted and is preserved in the storer of this electronic game computer.
CN2010105181950A 2010-10-25 2010-10-25 Commodity advertisement insertion system and method Pending CN102456200A (en)

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Application Number Priority Date Filing Date Title
CN2010105181950A CN102456200A (en) 2010-10-25 2010-10-25 Commodity advertisement insertion system and method

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Cited By (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN106157069A (en) * 2015-03-26 2016-11-23 台湾威视价值股份有限公司 System and method chosen immediately by network film commodity
CN109523286A (en) * 2017-09-18 2019-03-26 金德奎 A method of Commdity advertisement is incorporated into game or social activity
CN109886742A (en) * 2019-02-18 2019-06-14 深圳市酷开网络科技有限公司 A kind of data processing method based on user interaction, smart television and storage medium
CN111260393A (en) * 2019-06-14 2020-06-09 陈韦杰 Event advertisement importing system and implementation method thereof
CN111857330A (en) * 2020-06-04 2020-10-30 嘉兴惠风智能科技有限公司 Virtual simulation intelligent interaction system and interaction method for retail goods display and exhibition

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US20060111979A1 (en) * 2003-01-24 2006-05-25 Viva Chu Online game advertising system
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CN101271488A (en) * 2007-04-23 2008-09-24 盛趣信息技术(上海)有限公司 Method for advertisement insertion in game
CN101359395A (en) * 2007-08-01 2009-02-04 杨兵 Method for spreading advertisement information and selling merchandise in network game
CN101582959A (en) * 2008-05-15 2009-11-18 财团法人工业技术研究院 Intelligent multi-angle digital display system and display method
CN101739633A (en) * 2008-11-18 2010-06-16 上海旺城网络科技有限公司 Method for realizing interactive three-dimensional virtual city e-commerce platform

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CN1161096A (en) * 1995-08-10 1997-10-01 世雅企业股份有限公司 Virtual image formation apparatus and method
US20060111979A1 (en) * 2003-01-24 2006-05-25 Viva Chu Online game advertising system
CN1846213A (en) * 2003-07-25 2006-10-11 斯瑞毕国际有限公司 Information display
CN101271488A (en) * 2007-04-23 2008-09-24 盛趣信息技术(上海)有限公司 Method for advertisement insertion in game
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CN101739633A (en) * 2008-11-18 2010-06-16 上海旺城网络科技有限公司 Method for realizing interactive three-dimensional virtual city e-commerce platform

Cited By (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN106157069A (en) * 2015-03-26 2016-11-23 台湾威视价值股份有限公司 System and method chosen immediately by network film commodity
CN109523286A (en) * 2017-09-18 2019-03-26 金德奎 A method of Commdity advertisement is incorporated into game or social activity
CN109886742A (en) * 2019-02-18 2019-06-14 深圳市酷开网络科技有限公司 A kind of data processing method based on user interaction, smart television and storage medium
CN111260393A (en) * 2019-06-14 2020-06-09 陈韦杰 Event advertisement importing system and implementation method thereof
CN111857330A (en) * 2020-06-04 2020-10-30 嘉兴惠风智能科技有限公司 Virtual simulation intelligent interaction system and interaction method for retail goods display and exhibition

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Application publication date: 20120516