CN101430781A - Advertisement putting method for network video - Google Patents
Advertisement putting method for network video Download PDFInfo
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- CN101430781A CN101430781A CNA2007100478193A CN200710047819A CN101430781A CN 101430781 A CN101430781 A CN 101430781A CN A2007100478193 A CNA2007100478193 A CN A2007100478193A CN 200710047819 A CN200710047819 A CN 200710047819A CN 101430781 A CN101430781 A CN 101430781A
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Abstract
The invention relates to a method for launching advertisements in network video. A web page playing the network video comprises a video player layer. The method comprises the following steps: a server starts a buffer program of a video media when a network video playing instruction is triggered; the network video data are downloaded by the network, a plurality of hidden floating playing layers which are included by the network video web page are played, the server selects corresponding advertisements according to additional information of the network video while starting to download the video data, and an advertisement animation is loaded to a first hidden floating playing layer and the first hidden floating playing layer is displayed; meanwhile, the picture of the same advertisement is loaded to a second hidden floating playing layer, the first hidden floating playing layer plays the animation advertisement and then is hidden, the video player layer plays the video media, and the second hidden floating playing layer backprojects the advertisement picture behind the video player layer. The method causes more accurate orientation of the advertisement playing and the advertising effect to be more direct and more effective.
Description
Technical field
The present invention relates to internet arena, refer to the method that video media online playing and web advertisement are thrown in a kind of webpage especially.
Background technology
Evolving to video after the epoch in the internet from reading literary composition, interpreting blueprints epoch, is limited based on the content of picture and text to user's attractive force, and the form and the content of the network media face breakthrough; The new network media format that with the video is carrier will will become the main flow in market gradually, how utilize the video profit also to become the focus in a market.
Although network video advertisement becomes at present the pattern of being had an optimistic view of by the people, how to utilize the video profit, when how no longer to disturb the user and watch video, to concentrate with a kind of, effective and efficient manner allows the user watch advertisement, current beyond doubt attracting people's attention most.Certain video search website has adopted a kind of form of novel rear-projection advertisement to allow this puzzlement that good solution has been arranged.Both be different from common inserted sheet advertisement, or the teaser or tail advertisement, also be different from common page platform advertisement.
China netizen surpasses 1.23 hundred million people, and wherein broadband and Internet access via leased-line number reach 1.056 hundred million, and these crowds are again based on the netizen below 35 years old.Huge netizen's radix and higher consuming capacity make that the advertisement innovation under the eyeball economy becomes the most popular topic, and the network video advertisement pattern is extensively good by all circles as a kind of brand-new marketing methods.And utilize our technology, and can realize the interactive application of network video advertisement, this meets the characteristic of network interdynamic and the future trend of Internet video development.
The rear-projection advertisement form of certain video search website original creation has been guaranteed when the user is watching video, 100% advertisement arrival rate, and the technology of this video search website has also guaranteed efficient, personalization and Focusization that video ads is thrown in, the different advertisement of rear-projection in different classes of video.This has evaded the advertisement shrink phenomenon of investment in advertising merchant because of there not being accurate location to cause in the past, thereby has guaranteed advertising effect.
The rear-projection page that advertisement is become media play of this video search website novelty, bring more multimachine meeting to partner and each investment in advertising merchant, allow the content and the page create big as far as possible value, the input effect of advertisement is compared the video inserted sheet will amplify several times, for the advertiser brought more direct, more focus on, more effective Internet video rear-projection advertisement is directed throws in, this has guaranteed that also the content of video wins the rational investment repayment of healthy positive version content in cooperation operation process.
Summary of the invention
Technical matters to be solved by this invention provides a kind of advertising effect accurate positioning, the method for advertisement putting in the high Internet video of advertisement arrival rate.
For solving the problems of the technologies described above, the present invention adopts following technical scheme to realize: the method for advertisement putting in a kind of Internet video, play in the webpage of described Internet video and comprise the video player layer, after described Internet video play instruction is triggered, the BUF of startup of server video media, by the described Internet video data of network download, it is characterized in that: play and comprise some hiding unsteady broadcast layers in the described Internet video webpage, in beginning foradownloaded video data simultaneously, server is selected relevant advertisement according to the additional information of described Internet video, load described advertisement animation in the hiding broadcast layer one that floats, and make described broadcast layer one demonstration of floating of hiding; The picture that loads same advertisement is to hiding in the broadcast layer two that floats, hide after the described hiding broadcast layer one playing animation advertisement of floating, the described time of hiding the broadcast layer one playing animation advertisement of floating can be set in server, described video player layer is play described video media, and described hiding floated the described advertisement picture of broadcast layer two rear-projections after described video player layer.
The described hiding broadcast layer one that floats is the animation broadcast layer, and the described broadcast layer two that floats of hiding is the rear-projection advertising layer, and described rear-projection advertising layer picture is translucent or opaque; The additional information of described Internet video is classification, keyword, the source of described Internet video, and described hiding unsteady broadcast layer and described video player layer are provided with X button; The user can close video playback at any time in watching the process of video, also can close the rear-projection advertisement, or clicks the rear-projection advertisement, opens the new advertising objective page.
Adopt the method for advertisement putting in the Internet video of the present invention, the accurate positioning of ad playing, making full use of surge time carries out animation and plays, and advertising results are more direct, more focus on, more effective.
Description of drawings
Fig. 1 is each broadcast layer synoptic diagram in the webpage of the present invention.
Embodiment
That the present invention is described in detail is as follows for an embodiment below in conjunction with accompanying drawing:
As shown in Figure 1: be provided with video player layer and two hiding broadcast layer--animated advertising broadcast layer and rear-projection advertising layers of floating in the described webpage, video pictures or the title clicked on the page as the user link, as: certain car racing video, server operation following steps:
Number from video database, read video flowing address and player code according to video sequence, send it back client, client receives video flowing address and player code, begins from video flowing address data download, be that video media begins buffering, elder generation is the displaying video medium not;
Described video media begins to cushion client script simultaneously the related text information of video that the user clicks and video sequence number is passed to server as parameter; Server receives parameter, selects the highest advertising record of the degree of correlation as certain automobile brand advertisement from advertising database according to Word message, and data such as the animation of advertisement, picture, link are sent it back client;
After client is received data such as advertisement animation, picture, link, by shell script control display ads broadcast layer; The beginning playing advertisements, this moment, server can be provided with the reproduction time of described advertisement;
When ad playing is finished, the advertisement presentation layer is hidden, the control of video player begins displaying video then, and the described advertisement picture of rear-projection is after described video player layer.
Described hiding unsteady broadcast layer and described video player layer are provided with X button; The user can close video playback at any time in watching the process of video, also can close the rear-projection advertisement, or clicks the rear-projection advertisement, opens the new advertising objective page.
Claims (7)
1. the method for advertisement putting in the Internet video, play in the webpage of described Internet video and comprise the video player layer, after described Internet video play instruction is triggered, the BUF of startup of server video media, by the described Internet video data of network download, it is characterized in that: play and comprise some hiding unsteady broadcast layers in the described Internet video webpage, in beginning foradownloaded video data simultaneously, server is selected relevant advertisement according to the additional information of described Internet video, load described advertisement animation in the hiding broadcast layer one that floats, and make described broadcast layer one demonstration of floating of hiding; The picture that loads same advertisement is to hiding in the broadcast layer two that floats, hide after the described hiding broadcast layer one playing animation advertisement of floating, described video player layer is play described video media, and described hiding floated the described advertisement picture of broadcast layer two rear-projections after described video player layer.
2. the method for advertisement putting in the Internet video as claimed in claim 1 is characterized in that: the described broadcast layer one that floats of hiding is the animation broadcast layer.
3. the method for advertisement putting in the Internet video as claimed in claim 1 is characterized in that: the described broadcast layer two that floats of hiding is the rear-projection advertising layer.
4. the method for advertisement putting in the Internet video as claimed in claim 1 is characterized in that: the additional information of described Internet video is classification, keyword, the source of described Internet video.
5. as the method for advertisement putting in the arbitrary described Internet video of claim 1 to 4, it is characterized in that: the described time of hiding the broadcast layer one playing animation advertisement of floating can be set in server.
6. the method for advertisement putting in the Internet video as claimed in claim 5 is characterized in that: described hiding unsteady broadcast layer and described video player layer are provided with X button.
7. the method for advertisement putting in the Internet video as claimed in claim 3 is characterized in that: described rear-projection advertising layer picture is translucent or opaque.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA2007100478193A CN101430781A (en) | 2007-11-05 | 2007-11-05 | Advertisement putting method for network video |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA2007100478193A CN101430781A (en) | 2007-11-05 | 2007-11-05 | Advertisement putting method for network video |
Publications (1)
| Publication Number | Publication Date |
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| CN101430781A true CN101430781A (en) | 2009-05-13 |
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| CNA2007100478193A Pending CN101430781A (en) | 2007-11-05 | 2007-11-05 | Advertisement putting method for network video |
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Cited By (13)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102685550A (en) * | 2011-04-14 | 2012-09-19 | 天脉聚源(北京)传媒科技有限公司 | Network video advertisement placing method and system |
| CN103067747A (en) * | 2011-10-20 | 2013-04-24 | 安美世纪（北京）科技有限公司 | Interactive digital TV display mode |
| CN103607634A (en) * | 2013-11-19 | 2014-02-26 | 四川长虹电器股份有限公司 | Method for reducing network video ordering terminal user waiting time |
| CN104040584A (en) * | 2012-01-03 | 2014-09-10 | 谷歌公司 | Selecting content formats based on predicted user interest |
| CN104144224A (en) * | 2014-08-22 | 2014-11-12 | 北京奇虎科技有限公司 | Method and device for displaying released information through client side |
| CN104168507A (en) * | 2014-08-06 | 2014-11-26 | 广州华多网络科技有限公司 | Video playing method, video processing device and browsing device |
| CN104661077A (en) * | 2015-02-17 | 2015-05-27 | 北京影谱互动传媒科技有限公司 | Advertisement loading method and device |
| CN105072462A (en) * | 2015-07-15 | 2015-11-18 | 华数传媒网络有限公司 | Video advertisement insert-play method and device thereof |
| CN105263030A (en) * | 2015-09-17 | 2016-01-20 | 北京暴风科技股份有限公司 | Advertisement synthesizing and displaying method and system |
| CN105808060A (en) * | 2016-03-07 | 2016-07-27 | 广州酷狗计算机科技有限公司 | Method and device for playing animation |
| CN106210882A (en) * | 2016-08-09 | 2016-12-07 | 乐视控股（北京）有限公司 | The play handling method of video file and device |
| US9842422B1 (en) * | 2014-02-18 | 2017-12-12 | Google Inc. | Methods, systems, and media for presenting interstitial animations |
| WO2018205135A1 (en) * | 2017-05-09 | 2018-11-15 | 深圳市乃斯网络科技有限公司 | Network multimedia video rapid playback method and system |
-
2007
- 2007-11-05 CN CNA2007100478193A patent/CN101430781A/en active Pending
Cited By (20)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102685550A (en) * | 2011-04-14 | 2012-09-19 | 天脉聚源(北京)传媒科技有限公司 | Network video advertisement placing method and system |
| CN103067747A (en) * | 2011-10-20 | 2013-04-24 | 安美世纪（北京）科技有限公司 | Interactive digital TV display mode |
| CN104040584A (en) * | 2012-01-03 | 2014-09-10 | 谷歌公司 | Selecting content formats based on predicted user interest |
| CN103607634A (en) * | 2013-11-19 | 2014-02-26 | 四川长虹电器股份有限公司 | Method for reducing network video ordering terminal user waiting time |
| US9842422B1 (en) * | 2014-02-18 | 2017-12-12 | Google Inc. | Methods, systems, and media for presenting interstitial animations |
| US10424273B2 (en) | 2014-02-18 | 2019-09-24 | Google Llc | Methods, systems, and media for presenting interstitial animations |
| CN104168507A (en) * | 2014-08-06 | 2014-11-26 | 广州华多网络科技有限公司 | Video playing method, video processing device and browsing device |
| CN104168507B (en) * | 2014-08-06 | 2018-06-19 | 广州华多网络科技有限公司 | A kind of method of video playing, video process apparatus, browsing apparatus |
| CN104144224B (en) * | 2014-08-22 | 2018-07-06 | 北京奇虎科技有限公司 | Client shows the method and device to release news |
| CN104144224A (en) * | 2014-08-22 | 2014-11-12 | 北京奇虎科技有限公司 | Method and device for displaying released information through client side |
| CN104661077B (en) * | 2015-02-17 | 2016-11-09 | 北京影谱科技股份有限公司 | The method and device that a kind of advertisement loads |
| CN104661077A (en) * | 2015-02-17 | 2015-05-27 | 北京影谱互动传媒科技有限公司 | Advertisement loading method and device |
| CN105072462A (en) * | 2015-07-15 | 2015-11-18 | 华数传媒网络有限公司 | Video advertisement insert-play method and device thereof |
| CN105072462B (en) * | 2015-07-15 | 2018-08-03 | 华数传媒网络有限公司 | Video ads inserting method and device |
| CN105263030A (en) * | 2015-09-17 | 2016-01-20 | 北京暴风科技股份有限公司 | Advertisement synthesizing and displaying method and system |
| CN105263030B (en) * | 2015-09-17 | 2018-03-02 | 暴风集团股份有限公司 | A kind of method and system of advertisement synthesis and displaying |
| CN105808060A (en) * | 2016-03-07 | 2016-07-27 | 广州酷狗计算机科技有限公司 | Method and device for playing animation |
| CN105808060B (en) * | 2016-03-07 | 2019-03-15 | 广州酷狗计算机科技有限公司 | A kind of method and apparatus of playing animation |
| CN106210882A (en) * | 2016-08-09 | 2016-12-07 | 乐视控股（北京）有限公司 | The play handling method of video file and device |
| WO2018205135A1 (en) * | 2017-05-09 | 2018-11-15 | 深圳市乃斯网络科技有限公司 | Network multimedia video rapid playback method and system |
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Open date: 20090513 |