CA2492291A1 - Enhanced network based promotional tracking system - Google Patents

Enhanced network based promotional tracking system Download PDF

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Publication number
CA2492291A1
CA2492291A1 CA002492291A CA2492291A CA2492291A1 CA 2492291 A1 CA2492291 A1 CA 2492291A1 CA 002492291 A CA002492291 A CA 002492291A CA 2492291 A CA2492291 A CA 2492291A CA 2492291 A1 CA2492291 A1 CA 2492291A1
Authority
CA
Canada
Prior art keywords
links
clearinghouse server
promotional links
promotional
merchant
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Granted
Application number
CA002492291A
Other languages
French (fr)
Other versions
CA2492291C (en
Inventor
Stephen D. Messer
Cheryl Ho
Jianhao Meng
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Rakuten USA Inc
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Individual
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Individual filed Critical Individual
Publication of CA2492291A1 publication Critical patent/CA2492291A1/en
Application granted granted Critical
Publication of CA2492291C publication Critical patent/CA2492291C/en
Anticipated expiration legal-status Critical
Expired - Lifetime legal-status Critical Current

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q20/00—Payment architectures, schemes or protocols
    • G06Q20/08—Payment architectures
    • G06Q20/085—Payment architectures involving remote charge determination or related payment systems
    • G06Q20/0855—Payment architectures involving remote charge determination or related payment systems involving a third party
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q20/00—Payment architectures, schemes or protocols
    • G06Q20/08—Payment architectures
    • G06Q20/20—Point-of-sale [POS] network systems
    • G06Q20/202—Interconnection or interaction of plural electronic cash registers [ECR] or to host computer, e.g. network details, transfer of information from host to ECR or from ECR to ECR
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0641—Shopping interfaces

Abstract

A novel communications network tracks and manages Merchant and Affiliate promotional efforts in a seamless, integrated fashion. Operative characteristics include central control over new, Rich Media promotional links, allowing sophisticated promotions employing Java-based presentations or similar to be easily applied across a broad network of connected Affiliate sites. The system accomplishes this, in part, by providing a selective API f or use in wrapping the promotional links. In accordance with this protocol, the se links may be hosted by the Clearinghouse or Merchant, and sourced from a variety of third-party vendors.

Claims (14)

1. A system for use with a computer network that includes a plurality of Merchant computers and a plurality of content provider computers, each Merchant computer providing computer-based access to at least one of goods and services, the system comprising:
a Clearinghouse server coupled to the computer network, wherein the content provider computers are part of an Affiliate network and are programmed to provide promotional links transferring Users accessing a content provider server first to the Clearinghouse server, and, thence, to a Merchant computer for reviewing product and/or service information;
wherein the Clearinghouse server is loaded with a computer program for selecting promotional links for use in the Affiliate network, the promotional links each comprising one or more applets for local execution so as to provide at lest one of an audio or visual presentation to the Users, wherein the presentation is included within a common coding protocol for selective placement on the Affiliate network.
2. The system of claim 1, wherein the Clearinghouse server is loaded with a partitioned Web Site program that provides separate areas for Merchant and Affiliate access to presentations for selective uploading and downloading.
3. The system of claim 1, wherein the presentations are hosted by. the Clearinghouse server.
4. The system of claim 1, wherein the presentations are hosted by a Merchant computer.
5. The system of claim 1, wherein the presentations are selected from the group consisting of:
e-mail, search box, text, banner, and storefront.
6. The system of claim 1, further comprising programming for selectively incorporating the presentations in a Java script to create a common API
for use by a plurality of Merchants.
7. The system of claim 1, wherein one or more Affiliates access the Clearinghouse sever for selective review of one or more Merchant offerings.
8. The system of claim 1, wherein the Clearinghouse server tracks User interactions with the presentations.
9. A method for managing promotional links provided in an Internet-based computer network, the method comprising the steps of:
a) placing a plurality of proposed promotional links on a Clearinghouse server for access by Merchants and/or Affiliates;
b) loading a computer program on the Clearinghouse server for configuring select promotional links for use by Affiliates to direct potential customers to one or more Merchants;

c) sourcing the configured select promotional links to the Affiliates; and d) providing a mechanism for centralized editing of the select promotional links by and/or for the Merchants at the Clearinghouse server.
10. The method of claim 7, wherein the Clearinghouse server tracks commerce associated with the select promotional links.
11. The method of claim 9, wherein the select promotional links are selected from the group consisting of: a search box, e-mail, dynamic text, and applet-driven promotion.
12. The method of claim 11, wherein, the promotional links are selected from the group consisting of: a search box, dynamic text, and Java script promotion.
13. The method of claim 12, wherein the promotional link is wrapped in a Java script tag.
14. The method of claim 10, further comprising the step of wrapping select promotional links in Java script tag to permit centralized control of the content thereof.
CA2492291A 2002-07-09 2003-07-09 Enhanced network based promotional tracking system Expired - Lifetime CA2492291C (en)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US10/192,256 US7778877B2 (en) 2001-07-09 2002-07-09 Enhanced network based promotional tracking system
US10/192,256 2002-07-09
PCT/US2003/021387 WO2004006066A2 (en) 2002-07-09 2003-07-09 Enhanced network based promotional tracking system

Publications (2)

Publication Number Publication Date
CA2492291A1 true CA2492291A1 (en) 2004-01-15
CA2492291C CA2492291C (en) 2012-09-25

Family

ID=30114308

Family Applications (1)

Application Number Title Priority Date Filing Date
CA2492291A Expired - Lifetime CA2492291C (en) 2002-07-09 2003-07-09 Enhanced network based promotional tracking system

Country Status (8)

Country Link
US (2) US7778877B2 (en)
EP (1) EP1552451A4 (en)
CN (2) CN1689004A (en)
AU (2) AU2003256466A1 (en)
CA (1) CA2492291C (en)
HK (1) HK1079880A1 (en)
MX (1) MXPA05001362A (en)
WO (1) WO2004006066A2 (en)

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Also Published As

Publication number Publication date
WO2004006066A2 (en) 2004-01-15
US20040111381A1 (en) 2004-06-10
CN101944220B (en) 2016-02-24
AU2010202143A1 (en) 2010-06-17
MXPA05001362A (en) 2005-09-08
AU2010202143B2 (en) 2013-06-20
CN101944220A (en) 2011-01-12
HK1079880A1 (en) 2006-04-13
CN1689004A (en) 2005-10-26
AU2003256466A1 (en) 2004-01-23
US7778877B2 (en) 2010-08-17
EP1552451A2 (en) 2005-07-13
CA2492291C (en) 2012-09-25
EP1552451A4 (en) 2006-09-13
WO2004006066A3 (en) 2004-04-08
US8447656B2 (en) 2013-05-21
US20110035296A1 (en) 2011-02-10

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