Mutirão no Bem
AdWords Express drove an increase in donations and volunteer signups online, allowing Mutirão no Bem to support more families in São Paulo, Brazil.
- Raise awareness of eye conditions
- Drive traffic to website
- Increase number of donations
impressions in 5 months
ad clicks in 5 months
increase in volunteer signups online
At a glance
Location: São Paulo, Brazil
Mutirão no Bem supports families in communities where there is social vulnerability and focuses on the personal development of youth. They believe in “loving thy neighbor as thyself”, and their larger purpose is to share the notion of receiving and embracing with love.
Mutirão no Bem wanted more people to know about their cause and organisation. Ad Grants was a terrific solution to allow them to share their mission online, for free, in a bid to increase awareness, and drive donations and volunteer sign ups online.
Luciano Bresciani, President of Mutirão no Bem, juggles AdWords Express management along with other nonprofit management tasks. The simple, primarily self-serve and low time investment nature of the AdWords Express platform allowed Luciano to quickly create and edit ads in his campaigns and monitor their progress on the dashboard. In addition, the ad scheduling feature ensured that the organization's ads for children's rights showed at the unpredictable times that people may be in need. AdWords Express has been a valuable marketing solution for the time constrained President of the organization.
Impact of Google Ad Grants
Since Mutirão no Bem launched their AdWords Express campaigns, the organization has experienced an increase in awareness, with their ads being viewed over 1 million times in five months and driving 15,000 clicks to their website. In one month, they also experienced an increase in those willing to donate online, bringing online donations to 39% of their total fundraised income that month. Lastly, as a result of the increased awareness, the number of people interested in volunteering with Mutirão no Bem rose by 40%.
"Ad Grants helped us to increase the number of views of our website. The tools allowed us to target the audience we wanted, specifically the geographical regions where we are hoping to drive volunteers. Thanks to AdWords Express and Ad Grants, people that are searching for volunteer opportunities and are interested in donating can find Mutirão no Bem’s in the search results."Luciano Bresciani, President