Electric Word plc is a media company. The Company delivers specialist information in a range of formats through three divisions, which include professional, business information and specialist consumer. Professional division provides professional communities in schools, primary health care and other institutions, including school leaders and managers, teachers, special needs and speech therapy professionals, and general practitioners and practice managers. Business information division provides insight and analysis into the business of sport for international sports federations, brands and sponsors, broadcasters and media, the online gaming industry and affiliates across the world. Specialist consumer division covers both sport, aimed at athletes and coaches, and education, providing information for parents to support their children�s educational development. On April 14, 2011, it acquired Radcliffe Solutions Limited. In January 2011, it bought its partner Affiliate Media, Inc.