Ituran Location and Control Ltd. (Ituran) is engaged in the provision of location-based services and machine-to-machine wireless communications products for use in stolen vehicle recovery, fleet management and other applications. The Company operates in two segments: location-based services and wireless communication products. Its location-based services segment consists of its stolen vehicle recovery (SVR), fleet management and value-added services. Its wireless communications products segment consists of its short- and medium-range two-way wireless communications. During the year ended December 31, 2011, 75.2% of its revenues were attributable to its location-based services. As of December 31, 2011, Ituran provided its services in Israel, Brazil, Argentina and the United States to approximately 256,000, 219,000, 123,000 and 25,000 subscribers, respectively. In 2011, 24.8% of its revenues were attributable to the sale of its wireless communications products.