Physicians Formula Holdings, Inc. is a United States-based company that manufactures and distributes mass color cosmetics. The Company focuses in color correction and brings department store concepts to the mass market. Its products focus on addressing skin imperfections through a problem-solution approach. Its products address specific, everyday cosmetics needs and include face powders, bronzers, concealers, blushes, foundations, eye shadows, eye liners, brow makeup and mascaras. The Company sells its products in the mass market channel to retailers.