Iida Home Max Co., Ltd. is primarily engaged in the real estate business. The Company operates in two business segments. The Real Estate segment is engaged in the purchase of land, the design, construction and sale of detached houses and condominiums mainly in the Kanto area. This segment is also engaged in the construction and renovation of custom-built houses; the leasing of real estate properties, as well as the operation of spa hot springs and golf courses. The Others segment is involved in the provision of housing loans, financial support and bill discount services, and the brokerage of corporate acquisition; the server clone technology licensing business; the provision of Internet-related consulting services.