Softchoice Corporation (Softchoice) is a Canada-based company, which is a business-to-business direct marketer of information technology (IT) hardware, software and services to small, medium and large businesses and public sector institutions. Softchoice also provides network managed services. It helps organizations manage their IT infrastructure throughout the technology life cycle from assessment, design and solution architecture to procurement, project management, implementation, ongoing asset management and disposal. It implements technology solutions for more than 14,000 small and medium-sized business (SMB), enterprise and public sector customers across Canada and the United Sates. During the year ended December 31, 2011, it helped many customers with their private cloud infrastructure, which included conversion of data center assets like servers, storage and networking into a single shareable resources.