Hudson's Bay Company (HBC) is a North American retailer offering a selection of branded merchandise in Canada and the United States through its three banners. In the United States, HBC operates Lord & Taylor, a fashion department store with 48 full-line store locations throughout the northeastern United States and in two major cities in the Midwest. In Canada, HBC operates Hudson's Bay, a national branded department store with 90 locations. HBC also operates Home Outfitters, a kitchen, bed and bath superstore with 69 locations. Hudson's Bay Company banners provide merchandise through approximately 29,000 associates in Canada and the United States.