Cineplex Inc. is an entertainment company and operates digitized motion picture theatre circuits. The Company operates through two segments, which include Exhibition and Media. Its Exhibition segment includes all direct and ancillary revenues from theatre attendance, including box office, food service and gaming revenues. Its Media segment consists of the aggregation of two operating segments: Cineplex Media, which consists of all in-theatre advertising revenues and costs, including pre-show, showtime, magazine and lobby advertising, and Cineplex Digital Media, which consists of revenues and costs associated with the design, installation and operations of digital signage networks. It operates approximately 162 theatres with 1,652 screens from coast to coast. It operates through theatre brands, which include Cineplex Odeon, SilverCity, Galaxy Cinemas, Scotiabank Theatres, Cineplex Cinemas and Cineplex VIP Cinemas. It also owns and operates the UltraAVX, Poptopia and Outtakes brands.