Sub-Urban Brands, Inc. (SUB) formerly DP&D, Inc. is a lifestyle apparel brand company. The Company develops and promotes several lifestyle apparel brands. SUB designs, sells and markets apparel (Shirts, Outerwear, Sweatshirts, T-shirts and Accessories) and pursue intellectual property to develop for the retail apparel and accessories market. The Company�s product line includes Mash Culture Lab and WHITEBOY brands, marketed in the urban, street and board apparel markets. Inventory production is outsourced. SUB also pursues the acquisition of third party brands. On May 11, 2006, Sub-Urban Brands, Inc. acquired Sub-Urban Industries, Inc. (SUI), which is the Company�s wholly owned subsidiary.