SendTec, Inc., formerly known as RelationServe Media, Inc., is a holding company established for the purpose of acquiring, owning, and managing various marketing and advertising businesses, primarily involving the Internet. The Company is a direct response marketing service and technology company that provides customers a range of direct marketing products and services to help market their products and services on the Internet (online) and through traditional media channels, such as television, radio and print advertising (offline). The Company�s online and offline direct marketing products and services include campaign development, development, production and post-production, media buying and tracking, campaign management, campaign analysis and optimization, technology systems implementation and integration for campaign tracking, and other agency type services.