MediaShift, Inc. (MediaShift), formerly JMG Exploration, Inc., is development-stage company. The Company is engaged in providing digital advertising technology and service solutions that monetizes private wi-fi networks and Web publishing site. The Company conducts its business through its wholly owned subsidiaries Ad-Vantage Networks, Inc. (AdVantage) and Travora Networks, Inc. (Travora). It technology also can be deployed in a range of options ranging from large networks, to medium enterprises to small business to mobile devices. Through AdVantage technology enables operators of private wi-fi networks to monetize their audiences. Through Travora advertisers can access a global travel advertising network and leverage data profiles for audience segmentation.