MediaShift, Inc., formerly JMG Exploration, Inc. is a digital advertising technology company that monetizes private Internet networks while offering advertisers access to audience platforms targeting on-the-go consumers. The Company provides advertisers reach to on-the-go consumers. This includes consumers planning and booking travel, travelers at airports and hotels, and consumers during daily life at restaurants, Gymnasium (gyms), and other locations. The Company is working with travel and hospitality publishers. In February 2013, the Company acquired Travora Media.