5to1 Holding Corp., formerly FTOH Corp., provides an advertisement (ad) publishing platform that enables media publishers to manage and sell their advertisement space inventory using a publisher-only controlled ad platform. All of the Company�s operations are conducted by its wholly owned subsidiary, 5to1, Inc. The Company operates an online advertising platform that enables publishers to monetize unsold inventory without forfeiting control to third-party advertising networks. Its publisher network reaches hundreds of millions of aggregate users across more than 25 media brands. On October 15, 2010, the Company entered into an agreement and plan of merger with FTOH Corp. On November 3, 2010, v.com, Inc. (5to1) entered into the Merger with FTOH Acquisition Corp., wholly owned subsidiary of 5to1 Holding Corp, with 5to1 as the surviving corporation in the Merger.