Adaptive Medias, Inc., formerly Mimvi, Inc., through its content monetization platform and technology, provides application developers, publishers and video content developer�s one of the only end-to-end monetization platforms driven by programmatic algorithms. The Company provides these capabilities to monetize content efficiently across multiple marketing channels, including mobile, video and online display advertising. The Company�s wholly owned subsidiary, Adaptive Media, Inc. (Adaptive Media) is a programmatic audience and content monetization company for Website owners, app developers and video publishers. In April 2013, it acquired FanAppic. In May 2013, the Company acquired AndroidRays. Effective July 2, 2013, it acquired Adaptive Media Inc.