Phoenix Satellite Television Holdings Limited is an investment holding company. The Company, through its subsidiaries, is principally engaged in satellite television broadcasting activities. The Company operates in five segments: television broadcasting segment, engaged in the broadcasting of television programs and commercials, and provision of promotion activities; new media segment, engaged in the provision of Website portal and value-added telecommunication services; outdoor media segment, engaged in the provision of outdoor advertising services; real estate segment, engaged in the property development and investment, and other activities segment, engaged in the program production and ancillary services, merchandising services, magazine publication and distribution, and other related services.