Armada Data Corporation is engaged in the accumulation and sale of data related to the purchase of new and used vehicles. It has six segments: insurance service division, which derives its revenue from the sale of total loss replacement vehicle reports to Canadian insurance companies; retail services division, which consists of the sale of new car pricing data primarily through its Website, as well as the reselling new car pricing data to third party vendors; dealer services division, which generates revenue through the sale of new vehicle leads derived from membership sales from Car- Cost-Canada; Internet technology division, which includes Web and email hosting and Website development; advertising/marketing services division, which is made up of the sale of online third party Website advertising and consulting fees, and Mister Beer Inc. derives its revenue from sales of bottle brewed beer. On October 1, 2011, it acquired 90% interest in The Big & Easy Bottle Brewing Company Inc.