Pirelli & C SpA is an Italy-based company operates in the tire sector. Through its subsidiary Pirelli Tyre, it designs, develops, manufactures and markets tires - for motor vehicles, industrial vehicles and motorcycles - and steelcord. The tire activity consists of two main segments: the Consumer segment focuses on tires for consumer cars, motor vehicles, sports utility vehicles (SUVs), light commercial vehicles and motorbikes; the Industrial segment manufactures tires for buses, heavy trucks, agricultural machinery and steelcord, the fundamental strengthening element for radial tires. Its products are used by car maker partners such as Bentley, Aston Martin and Porsche, among others. Through its subsidiaries Pirelli& C. Eco Technology SpA, Pirelli & C. Ambiente SpA and PZero Srl, it is active in emissions control technologies, renewable energy sources and fashion. The Company operates in Europe, China, South Africa and Japan, among others.