Digital Performance Group Ltd (DPG) is an Australian-based holding company for performance based digital businesses. The Company sells online campaigns that generate online sales, qualified leads and brand awareness. The Principal activities of the Company include the provision of permission based online advertising services through an option in member database (Empowered segment) and provision of internet affiliate marketing, paid search and search engine optimization services (dgm segment). The Company operates in two segments: Empowered Communication and dgm Australia. Empowered Communication segment is an online permission marketing networks and online research panel.dgm Australia is a performance based digital business that offers marketing programs across multiple channels, which includes affiliate marketing, 0online display and search engine marketing.