Cervus Equipment Corporation is engaged in the sale, after-sale service and maintenance of agricultural, transportation, construction and industrial equipment. The Company acquires and operates authorized agricultural, construction, material handling and transportation equipment dealerships. It operates through three segments: Agriculture, Commercial and Industrial, and Transportation. The Company's Agricultural equipment segment sells and services agricultural and turf equipment manufactured by John Deere. The Company's Commercial and Industrial equipment segment sells and services commercial and industrial equipment. It includes light and medium construction equipment dealerships selling Bobcat and JCB construction equipment. It also includes material handling equipment dealership. The Company's Transportation equipment segment sells and services a range of Peterbilt trucks, including road conventional, vocational, and medium-duty pick-up and delivery trucks.