Lazos Latinos is ready to link white-bread corporate America with the Hispanic market, Lazo is Spanish for "connection" or "link." The agency provides market research, branding, media planning and buying, public relations and direct marketing services that produce culturally relevant campaigns for companies chasing the fast-growing segment of the population. The company also hosts workshops to help companies understand and develop Latino talent. Clients have included Procter & Gamble, Del Monte Foods,and LaSalle Bank. The agency was founded in 1998 by president Cristina Benitez.