DMX gives the sights, sounds, and scents of your business a twist. The company provides what it calls "sensory branding" through the distribution of commercial-free music, video, on-air and on-hold messages, and environmental fragrances to companies around the globe. Clients include retailers, restaurants, hotels, health clubs, resorts, and casinos such as Gold's Gym, McDonald's, Burberry, and Whole Foods. DMX has license agreements with Sony Music Entertainment, Universal Music, EMI, and Warner Music, as well as more than 2,500 independent record labels. The company also provides music for cable television networks. Founded in 1971, DMX is owned by Mood Media Corporation.