The Coca-Cola Bottling Company of Memphis, Tennessee is a unit of Coca-Cola Refreshments USA (CCR), Coke's own North American bottling subsidiary. The company bottles and distributes The Coca-Cola Company's line of soft drinks, bottled water, juices, and other beverages, as well as those of other beverage makers. The bottler is a part of CCR's East Business Unit. It serves parts of Alabama, Florida, Georgia, and Tennessee.