Cold weather sports fanatics ought to thank their lucky stars for 180s. The company designs apparel, ear warmers, sunglasses, and gloves to aid athletes in battling the rigors of outdoor training and exercise. It also makes all-weather performance wear for sports fans (such as team-branded ear warmers, scarves); tradesmen and laborers (work caps, gloves); and soldiers (combat jackets). 180s' products are sold at sporting goods and department stores nationwide, as well as online. Military orders account for about 10% of its revenue. 180s was founded in 1995 by University of Pennsylvania classmates Ron Wilson II and Brian Le Gette, who began selling ear warmers on campus. The firm is owned by Patriarch Partners.