McCann Relationship Marketing, doing business as MRM Worldwide, is a bit like a matchmaker, building relationships between its clients and their customers. The company provides a variety of marketing services and operates an extensive digital network aimed at creating and strengthening customer loyalty. It helps develop and execute marketing and branding campaigns through both traditional and interactive media. It also works with clients to develop effective cost saving and ROI strategies regarding their digital campaigns. Operating through more than 30 offices in 30 countries, MRM Worldwide acts primarily as the digital marketing agency of Interpublic's McCann Worldgroup.