The picture is clear for Olan Mills, America's leading producer of family portraits, with hundreds of photo studios across the US. The company operates through two divisions: Church Directories (its top revenue generator, with about 60% of the national market) and Studio Portrait (featuring several hundred studios in Kmart, Belk, Macy's, and other major retailers in the US and Puerto Rico). The company serves 11,000 churches and publishes more than 3 million church directories each year. Founded in 1932 by Olan and Mary Mills, the company was owned by their son, Olan Mills II, until late 2011 when rival Lifetouch acquired the business for an undisclosed amount.