Creative & Response Research Services (which does business as C&R Research) provides custom market research services, advertising and marketing services, and brand tracking programs in such industries as entertainment, media, packaged goods, restaurants, and telecommunications services. C&R Research tracks such market research issues as market segmentation, customer satisfaction, new product development, and usability. The company also offers custom research products providing insight into kids and teens, baby-boomers, and Hispanic markets (branded through its TeensEyes, KidzEyes, BoomerEyes, and LatinoEyes Panels). The firm was started in 1959 by Saul Ben-Zeev.