In the race for riches in the sports world, NASCAR is on the right track. The National Association for Stock Car Auto Racing serves as the sanctioning body for stock car racing, one of the most popular spectator sports in the US. It runs more than 100 races each year in three circuits: the Nationwide, Craftsman Truck, and its signature Sprint Cup Series. Featuring popular drivers such as Jeff Gordon and Jimmie Johnson, the Sprint Cup draws millions of fans to the tracks each year. In addition to organizing and promoting the races, the association negotiates broadcast rights and licenses the NASCAR brand for merchandise. NASCAR was founded in 1948 by Bill France Sr. and is still owned by the France family.