Hollander Home Fashions may not come to mind as you lie in bed counting Little Bo Peep's flock, but perhaps it should. The firm produces about 30 million pillows a year as a top manufacturer of pillows worldwide. In addition, Hollander makes blankets, down comforters, featherbeds, mattress pads, and other bedding products for the likes of Laura Ashley, Karen Neuberger, and Simmons, and is getting into the hospitality market. For years, the firm generated private-label store brands for well-known retailers, including Wal-Mart and J. C. Penney. Its name-brand line is available at such retailers as Bed Bath & Beyond and Marshall's. Founded in 1953 by Bernard Hollander, the company is run by his grandson, Jeff.