Encuesta, Inc. provides marketing research and services geared towards the Hispanic market. The company also offers public opinion and issue oriented research, political research, and consulting. Its Americanos Poll collects data about the Latino community, including television viewing habits, political preferences, and favorite brands. Clients have included such big names as American Airlines, Blockbuster, Coors Brewing Company, Radioshack, and Wells Fargo. Encuesta (Spanish for "survey") was founded by president Martin G. Cerda in 1989.