Resurrecting established fragrances makes sense to Dana Classic Fragrances. The company makes, markets, and distributes some 50 classic fragrance brands, taking older products that may have fallen on hard times and updating them for current generations of consumers. Among its products are the classic 1970s women's scent Love's Baby Soft, as well as Navy, Toujours Moi, Tabu, and Chantilly. For men, the company sells British Sterling, Canoe, and English Leather, among other brands. Dana Classic Fragrances sells its products online and through major drug stores, mid-range department stores such as Sears, and other mass-market retailers. The company is owned by the private equity firm Patriarch Partners.