In a perfect world, we all would have a passion for our jobs, and Passion hopes to move the world a little closer to that Utopia. The company targets university students with online and print employment guides. Passion's flagship division is job"postings", which delivers a monthly publication to campuses in Canada and the US; students can also access the information online. The company's Target Student Marketing sells advertising in Passion publications, which include poster wall calendars distributed to students housed on campuses. Another Passion division, "apply"toeducation, helps streamline the application process for prospective educators. Brothers Mark and Nathan Laurie founded Passion in 1994 and control it.