Kiehl's Since 1851 makes natural hair and skin care products and lipstick and sells them strictly by word of mouth. Pretty strictly, anyway. Kiehl's doesn't advertise much or go door-to-door, and its rigid marketing policy keeps its luxury products out of all but a few exclusive retailers -- stores such as Barneys and Bergdorf Goodman. The company's East Village location in Manhattan is frequented by celebrity hairdressers, entertainers, and others willing to brave long checkout lines. Its products are also available at Kiehl's stores nationwide and overseas. Customers can order online, by catalog, and by phone. Founded more than 150 years ago, Kiehl's is owned by the French cosmetics giant L'Or�al.