Vovici helps businesses survey the Web landscape. Companies use its feedback management software to collect customer input, measure employee satisfaction, and gather market research using online surveys and polls. The company also offers applications for integrating feedback data into CRM systems from Oracle, salesforce.com, and others. Its related services center around consulting work in the areas of marketing campaign management, survey development, and analysis and reporting. Customers come from such industries as financial services, consumer goods, media, telecommunications, retail, and manufacturing. Vovici was acquired by Verint in 2011.