You might say this firm is proactive in getting ads in front of audiences. Initiative Media Worldwide is one of the world's leading media planning and buying agencies, operating through 90 offices in nearly 70 countries. Doing business simply as Initiative, the company offers strategic planning services to help its advertising clients reach their intended audiences through the proper mix of radio, television, print, outdoor, and interactive media and purchases the required airtime or publication space. Major clients have included AOL, Bayer, Gateway, The Home Depot, LucasArts, and Showtime. Initiative is a unit of global advertising and marketing services conglomerate Interpublic Group.