For Plastic Logic, it's quite logical to read with plastic semiconductors. The start-up company develops semiconductor technology based on processes similar to those found in commercial inkjet printing. The technology is meant to produce flat-panel displays by layering flexible films of polymers one on top of the other. Plastic Logic touts its technology as cheaper and more durable than the LCD glass displays used in most e-readers. Investors include Amadeus Capital Partners, Bank of America, BASF, Intel Capital, Morningside Technology Ventures, Oak Investment Partners, and Polytechnos. Plastic Logic was spun off from Cambridge University's Cavendish Laboratory in 2000.