According to this soccer team's motto, its fans will never walk alone. Liverpool F.C. is one of the world's more popular and most successful football teams. Known as the Reds, the English Premier League team has won 18 first division titles and five European Cups since it was founded in 1892. Liverpool generates revenue primarily through sponsorships, broadcasting fees, merchandise sales, and ticket sales. The team's venerable and historic home ground, Anfield Stadium, is beloved and considered hallowed ground by supporters. Boston Red Sox majority owner John Henry's Fenway Sports Group bought Liverpool in 2010 for $476 million (�300 million).