M/A/R/C Research provides branding and market research services along with customer loyalty development programs to corporate clients in such industries as financial services, retail, technology, and travel. Key products include its Assessor assortment of product research tools and its customer loyalty measurement platform, which is marketed under the MarketLink brand name. The firm traces its roots back to 1965 and owns four offices located throughout the US. M/A/R/C Research (which stands for Marketing and Research Counselors) is a unit of of the Diversified Agency Services division of advertising giant Omnicom Group.