LATICRETE gets tile to latch on to walls and floors without slipping an inch. The company manufactures and sells cement and latex adhesives, epoxy grouts, and waterproof membrane products for ceramic tile and stone installation systems. LATICRETE operates around the globe; its customers include architectural firms, general contractors, and distribution companies. LATICRETE's products have been used in the Petronas Towers, the St. Louis Gateway Arch, and on Disney's world headquarters. The firm was founded by chemical engineer Henry Rothberg in 1956 and still is owned by the Rothberg family.