Atlas of Greek mythology had to handle the heavens on his shoulders; Atlas Lift Truck Rentals & Sales handles a lot, too. Its operating companies (known as the Atlas Companies) distribute new and used products and equipment for materials handling, construction, and floor cleaning, among other uses. It also offers parts and maintenance services. Products include forklifts, floor sweepers, pneumatic lift trucks, and pallet jacks. Atlas serves customers across the US and internationally, but its primary market is the Greater Chicago area. Established in 1951, the company is owned by CEO and founder Howard Bernstein.