Sarah Jessica Parker, Beyonc�, and Jennifer Lopez are just a few of the celebs to promote Coty. It is one of the world's leading makers of beauty products for men and women. Coty has turned heads since Fran�ois Coty created his first perfume, La Rose Jacqueminot, in 1904. Its lineup now ranges from moderately priced scents sold globally by mass retailers to prestige fragrances and nail polishes found in department stores. Coty's brands include adidas, philosophy, Rimmel, and Sally Hansen. Its prestige perfume labels are led by Calvin Klein. The company's parent, German private investment firm Joh. A. Benckiser SE, bought Coty to steer its fragrance and cosmetics business. In mid-2012 Coty filed to go public.