Mary Kay has been measuring its success by being in the pink, rather than being in the red. Mary Kay Holding Corporation is a holding company for cosmetics direct-seller Mary Kay, which makes and markets cosmetics, women's and men's fragrances, skin care, and personal care products. It sells some 200 items through an independent sales force of more than 2 million consultants in some 35 global markets. The firm's products portfolio spans half a dozen categories, such as body care, color cosmetics, facial skin care, fragrance, nail care, and sun protection. Brand names include TimeWise, Velocity, Tribute, Journey, MKMen, Stain Lips, Indulge, and others. The company was founded in Dallas by Mary Kay Ash in 1963.