Tower Media Advertising is a direct response advertising agency specializing in media buying services. The company's services help clients fit direct response advertising into their marketing campaigns, find the best media channel or channels necessary to deliver their pitch, negotiate rates, and evaluate the results. Its branded Sales Optimization and Analysis Reporting (SOAR) media system tracks every dollar that goes into selecting media channels and measures a media purchase's performance. Tower Media's expertise includes TV, radio, print, outdoor, and interactive advertising channels. The company was founded in 1991.