Maritz may not send your employees on business trips, but it will motivate them to go. The company's mission is to understand, enable, and motivate people to unleash their hidden potential, enabling people to do things differently by developing their strengths, knowledge, and confidence. The Steve Maritz-owned company designs employee incentive and reward programs (including incentive travel rewards) and customer loyalty programs. It also plans corporate trade shows and events, and offers traditional market research services such as the creation of product launch campaigns. Its programs are designed to help its clients improve workforce quality and customer satisfaction.