Some say the only thing better than Farm Fresh ingredients are those from your own garden. The regional grocery chain operates 40-plus supermarkets under the Farm Fresh Food & Pharmacy banner in the Hampton Roads, Franklin, and Richmond, Virginia areas, one in Elizabeth City, North Carolina, and an online grocery shopping and home delivery service. Its lineup of private brands include Essential Everyday (pasta and cereal), Wild Harvest (organic foods), and Culinary Circle (specialty cuisine). Farm Fresh took root in 1956 as an open-air fruit and vegetable stand, and blossomed into an upscale setting offering catering services to fine wines, and more. Farm Fresh is owned by grocery wholesaler/retailer SUPERVALU.