While some look in the yellow pages, many in the UK rely on their Thomson Local blue book for information. Thomson Directories, doing business as Thomson Local, publishes directories that provide local listings to more than 85% of the country's population through 174 editions. Online operations include ThomsonLocal.com, powered by a database of approximately 1.8 million business listings. Thomson Directories also operates a Direct Marketing Services division that helps businesses target potential customers through telemarketing, direct mail, and email campaigns. In addition, its Web Builder product designs websites to help drive leads. The company is a subsidiary of Italian publisher Seat Pagine Gialle.