Cornerstone Brands' foundation is underpinned by more than a half-dozen direct market businesses. Formed in 1995, it is a holding company for consumer goods shopping brands: Ballard Designs, Frontgate, Garnet Hill, Improvements, Smith+Noble, The Territory Ahead (once owned by Lands' End), and TravelSmith. The operations sell mainly private label home and outdoor leisure goods and casual apparel through catalogs and various e-commerce sites. Targeting affluent, well-educated consumers ages 35 to 60, Cornerstone Brands distributes more than 275 million catalogs annually and runs some 20 retail and outlet stores. It is owned by interactive multi-channel retailer HSN, and generates about 30% of its parent's sales.